The Copy Core & Surrounding

by 3 replies
4
I don't know quite how to articulate this but I wanted to become
more than a newbie in copywriting and was thinking of a good way
to plan my sales copy before I write and thought about something like this,



If I were to create/plan a sales copy for example I would start out with...

Basically, the middle circle would be the core and all the necessities any
copy needs like: the target audience, demographics, core offer, etc.

Then the circle outside that would be stuff like: the headline, features and benefits, selling points, the hook, call to action, etc.

Then the circle outside that would be stuff like: testimonials, the guarantee, the sales copy graphics, etc.

Then the circle outside that would be smaller stuff like adding NLP to the copy etc.

Please don't take everything I've said word for word but I think you guys get the idea I am trying to explain.

My question is, if you had to create a circle like this what would yours be?

It would be of great help to me if you could take the time, thanks.

PS- If you didn't get what I was so desperately trying to explain, I would have a core circle that would have everything a basic sales copy needs. Then there would be an outter circle that would have stuff that would help to increase the conversion rate of the copy. Then there would be another outter copy that would have stuff that would also increase conversion rates but not as much needed as the closest inner circle. etc.
#copywriting #copy #core #surrounding
  • A question was asked what is the 80/20 of copywriting here...

    http://www.warriorforum.com/copywrit...-warriors.html

    I gave it in 4 points.

    Those 4 points can go into your inner circle.

    If you only master those 4, you'll be set.

    Best,
    Doctor E. Vile
    • [1] reply
    • Thanks ewen. I especially have always loved #1 when creating a marketing campaign.
  • 1) Remember - it's not A copy. It's JUST copy. Ad copy. Website copy. Newspaper copy. If you ad "a" to copy or pluralize it (copies), you are talking about physical copies of something - like putting a piece of paper into a copier. You will pull out A COPY or COPIES of that paper.

    2) It's always a good idea to have a template or checklist - I just wouldn't get too hung up in a bullseye or other particular format unless you're hoping to make it into a product you can sell to other up-and-comers. Getting bogged down in too much detail will stop you from taking action.

    3) Don't forget the offer.

    4) Here's a good place to start: http://michelfortin.com/dean-jackson...etter-formula/
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    The Copy Core & Surrounding

    I don't know quite how to articulate this but I wanted to become more than a newbie in copywriting and was thinking of a good way to plan my sales copy before I write and thought about something like this,