Lets say you visit a Christian website that has Bible studies, training for Christians in the basics of the faith, training in evangelism, and articles as well as preaching video's. Then you see a form for you to give your email. What would be the most likely reason you would want to give your email?
1.) Updates on new content.
2.) A free e-book written about Christianity.
3.) Devotionals sent to you by email.
4.) Christian education such as how to walk in the faith.