by Webbro
17 replies
Hello, My name is Danny, I am a freelance web designer based in Surrey.

I provide many services as a web designer including search engine optimisation and social media management and HTML email creation but one thing I don't provide is a copyrighting service.

I always get my clients to write their own content and find this works best as they know their own business better than I do.

For anyone that is a copywriter or specialises in copy writing and content that sells, I would love to get your opinion on my own content and any suggestions that you may have.

My website is Webbro Web Designs Surrey

Thank you in advance
#copyright #sells #website content
  • Profile picture of the author angiecolee
    1) Way too many words.

    2) Barely readable. Big blocks of text = big readability no no.

    I didn't even read the whole thing. Your popover was literally a big block of text and I Xed out as soon as I could.
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    Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.

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    • Profile picture of the author Webbro
      Ok, thanks for your time and reply, so the only big block of text on the homepage is the very top and on the popup, so you are suggesting that I should shorten these.

      Thanks in advance
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  • Profile picture of the author angiecolee
    Before you start cutting and chopping indiscriminately, you might want to read up on website readability.

    Don't just blindly follow advice. Educate yourself on the WHY.

    Pretty design doesn't mean much if they don't read and don't know what you're about.
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    Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.

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    • Profile picture of the author ewenmack
      Here's content that sold $25k worth of web design
      in it's first 3 days.

      It's aimed for the client who wants their phone to ring,
      not an online brochure.

      Has lot's of insights why it works so well.

      It's now the most ripped off ad for web designers
      across the Internet.

      http://www.warriorforum.com/offline-...5k-2-days.html

      Enjoy!

      Doctor E. Vile
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  • Profile picture of the author JonMills
    Hire a professional to do it.
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    http://www.thecopywriterwhisperer.com/ Persuasion at it's best!
    http://www.affiliateorganizer.com/ Organize your entire online business - Super affiliates give it the thumbs up!
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  • Profile picture of the author Sam Sturley
    You need something that catches their attention a bit more, and to not talk about yourself so much but rather about the client.

    Something like


    “Do you need to build a website?

    Our services are risk-free to use – we don’t take any deposit. Your first payment will only be on approval of your homepage design, meaning you will always get the right design for you.

    With us you get:
    - Working together to choose colour schemes, branding and overall look and feel
    - Free CMS system, allowing you to update your website yourself forever
    - Free training on this CMS system so you’re not left confused
    - Fully responsive design viewable on all screen sizes – future-proof

    Fill out the form on the right to get a free consultation now!"
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    • Profile picture of the author Memetics
      "shcemes"?

      If you're designing web pages then the last thing you want on your own home page is spelling mistakes; makes you look like a sloppy outfit.

      "Our services are risk free! to use, as we don't currently take any deposit."

      Get rid of that too, you don't want to mention risk at all, as the reader needs to read the word then negate it (which is a conscious process) and leaves the the word "risk" in the unconscious mind (where decisions are made). Adding an exclamation mark makes it doubly worse and adding it in such an ungrammatical way make it triply worse.
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      First we believe.....then we consider.

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  • [quote

    I always get my clients to write their own content and find this works best as they know their own business better than I do.

    [/quote]


    This does give you a bit of a problem.

    You can create a fabulous website.

    But if the copy is lacklustre (and if clients write it - it usually is).

    Then it will inevitably crash and burn (and guess who'll they'll blame?)

    So, arm yourself with a motley crew of top notch copywriters who can add the wondrous words to the stunning design.

    Add shedfulls of target traffic...

    And now there is a phenomenal web presence that truly can skyrocket the clients sales, revenues and profits.


    Steve
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  • Profile picture of the author ContentPro22
    First off, your site looks very professional. Nothing major, but if I were a customer, I might prefer that you make your grey text darker, closer to black. It's just easier to read in my opinion.

    And maybe Arial font? Just a suggestion.
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  • Profile picture of the author ConvertiVid
    As soon as I opened your website, that huge chunk of paragraph hurts my eyes.
    I also think you should get a professional writer to make your content a lot more engaging. Instead of telling visitors what you would do, you should focus more on why visitors or your clients should chose you.
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  • When I go on your website, it seems like a health insurance website with the moving pictures. Especially the guy with the blazer over his shoulder. Its like irrelevant. The picture behind that looks blurry with the bicycles. It looks like a mess because I feel there is a big pop up in the screen.


    The moving pictures look clearer than the background pics. A blurry picture with lo definition is a turn off. Especially if Im looking for website services.


    I like the comparison chart for seo and social media. It talks to me directly.


    What does this mean?
    Coded from scratch

    All projects built by Webbro will be coded from scratch and built from the ground up


    Why is this important?
    .........................................


    On your about menu, take away the word "budget" next to web design. I don't want anything cheap. I want to feel like you know your stuff if I see those prices. Or like Im getting a deal.


    If someone reads more about web design services. I want to see websites you have made. Show me the best $500 website you have created.


    Don't make me choose a theme. Make me want to fill out your contact form and you let me know about the theme on the phone. Don't make it complicated. Do a live screen share and show me themes or email them to me and tell me where to click.


    Because if you send your client on a wild goose chase across the street, they will forget about you.


    You want them to fill out that contact form and get in contact with you. You want them to be sold, and contact you asap. You don't want them to wait till tomorrow. You want them to do it today.


    Do some research on your competition and take care of that on the spot. People who look through web design companies are looking at a ton.


    If I use your services, will you be thorough enough with questions to understand what Im doing?
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    Bring In More Cash For Your Business With High Caliber Copy
    www.highcalibercopy.com

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  • Profile picture of the author dddougal
    "Welcome to Webbro Web Designs Surrey"

    This isn't a title. Don't bother welcoming them, its a waste of space.

    You could also sum up your first paragraph in a few bullet points. People always think more is better, but often it isnt.

    Ok, you need to tell people your services, but you also need to relate it to your customer instead of droning on about you and your company.... Nobody really cares who you are, they like to think that they do, but they dont really. They are trying to find a good deal for themselves and avoid hassle for themselves and get something done for themselves....Listing YOUR features won't get you the sales, you need to state the benefit to them, WHATS IN IT FOR THEM?! Dont assume that they will work this out for themselves.

    Ewen Macks ideas are good, go read them and then change your page around.
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  • Profile picture of the author ThomasOMalley
    You really need to seriously consider re-writing your site. The copy is awful...just plain boring. You're stuck on features...your prospects want benefits, benefits, benefits.

    Read Dan Furman's Do the Web Write for some small business website copy ideas. I would even consider hiring him...he will make your website sell.
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  • Profile picture of the author GreenLionNet
    As soon as I opened your website, I felt that font should have been more professional and color scheme doesn't make be browse your website so maybe you should look into that.
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    • Profile picture of the author savidge4
      I'd start with spelling "Search Engine Optimization" correctly and then go from there.
      Signature
      Success is an ACT not an idea
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  • Profile picture of the author sethczerepak
    The design is bad. Too many moving parts. No contrast. No adherence to ANY of the basic gestalt design principles.

    I thought about creating a specific list for you, but I'm curious...

    You're promoting web design services right?

    Is this ^ an example of the kind of design your clients can expect? Is it your best work? If it is, I suggest working on your product quality before you try to get better at marketing it.
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  • Profile picture of the author TypingPandas
    Hi,

    To begin with, there are too many elements on the Homepage. Too many slides and boxes, too many contrasting images (for example, the background image ruins the entire design) and too much text. Stick to short, clear and valuable phrases and words that will appeal to your clients. Also, what do the trees and benches have to do with web design? The images are too general and they're not professional at all.

    Secondly, be careful when spelling the words. Proofread your content twice, just to make sure you've written everything correctly.

    Thirdly, you're not promoting yourself enough and you're not telling what you can do for the customer. What will their benefits be if they choose working with you? The content is not alluring and interesting, it's rather something that can be easily overlooked. You need to say something much more powerful, but with fewer words.

    I hope this helps.

    Typing Pandas
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