Printed Web Presence Audit

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I'm creating a Printed Web Presence Audit for local businesses that will be hand-delivered. It will be a front & back 8 1/2 x 11 color custom report.

It has 2 purposes:

1) Leave behind (My approach is cold walk-in)
2) Get them to call or email me (if owner is not present)

I want to stay out of technical jargon. So the report will have bullet points for their online presence. Things like:

-Website not mobile friendly
-Inactive on major social media sites (Facebook, Twitter)

So, I'm looking for suggestions on how to pull this off with a punch. Would it be more beneficial to me to give them a factoid after each problem found? Something like:

-Website not mobile friendly
+It is estimated that x% of all Internet usage is mobile
-Inactive on major social media sites (Facebook, Twitter)
+Social media creates x% of repeat customers

Any suggestions would be appreciated.
#copywriting #audit #presence #printed #web
  • I think that, if you want them to call you and order the cure, grades is what you need to have. Or, at least, test.

    Website not mobile friendly: -10
    Facebook page not completely filled out: +3
    Total = -3

    Note:
    +5 to 10 = Good. You get sales off the internet on a regular basis.
    1-4 = Average. You get sales off the internet now and again.
    -10 to 0 = Bad. You're lucky if make a sale off the internet per year.

    Most likely, the ones who'll call you are the 5-10 people, so have something for them. Have something for the others, just don't forget to have something for the ones that are doing good, they might want to do good*1.023%.


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    • I don't see it connecting to a existing want
      and motivation.

      Where's the list that shows they have already invested in
      similar things?

      Without them it will be dumb luck if you get
      a conversion to buy.

      Best,
      Doctor E. Vile
      • [ 1 ] Thanks
  • My experience is for most local small businesses it is too much information. Their eyes glaze over -- as Ewen said, they don't feel a need to know the data. Your mileage may vary.

    If you are going this way, I would narrow it down to one thing, say for example their website mobile-readiness.
    • [ 1 ] Thanks
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    Printed Web Presence Audit

    I'm creating a Printed Web Presence Audit for local businesses that will be hand-delivered. It will be a front & back 8 1/2 x 11 color custom report. It has 2 purposes: