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An Obtuse Question (Perhaps) - Fundraising

by gordont
3 replies
Longtime lurker, rare poster.

I've got solid copywriting experience with big companies and smaller firms, but the copy I'm being asked to write is now hitting a very personal note. A friend's dog (who I spend daily time with while I work - she's sweet and relaxing) needs emergency spinal surgery. Panic at copywriting for a cause.

I'm not at all asking for money from you folks, but I helped her write the fundraising ask on her GoFundMe. We've raised $1000 in the past few hours.

I've felt good about the copy I've produced for major clients in the past - they keep coming back - but I've never written copy where a dog's life is on the line. I'm not confident in my copy after spending the day at the puppy neurologist.

critique https://www.gofundme.com/spdfw8

Thanks for your help, and if this is inappropriate for this forum I will delete - not asking for donations, just advice.

Any help in increasing conversion is appreciating, the dog needs her surgery ASAP.
#fundraising #obtuse #question
  • Profile picture of the author Cam Connor
    Originally Posted by gordont View Post

    Thanks for your help, and if this is inappropriate for this forum I will delete - not asking for donations, just advice.

    Gordont, this is not inappropriate. This is the place to ask for Copywriting advice.

    Also, you're nearly halfway to your funding goal in just 3 hours, so I wouldn't touch that copy (I didn't read it, but it's clearly performing quite well).
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  • Profile picture of the author LivingstoneM
    Originally Posted by gordont View Post

    Longtime lurker, rare poster.

    I've got solid copywriting experience with big companies and smaller firms, but the copy I'm being asked to write is now hitting a very personal note. A friend's dog (who I spend daily time with while I work - she's sweet and relaxing) needs emergency spinal surgery. Panic at copywriting for a cause.
    This isn't like advice or anything, but I absolutely loved reading both the copy and the interesting angle you used.
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    • Profile picture of the author The Pines
      Originally Posted by LivingstoneM View Post

      This isn't like advice or anything, but I absolutely loved reading both the copy and the interesting angle you used.


      Totally agree. It's short but manages to give all the important details.


      OP, it's currently at $1433 after only 5 hours - don't change a thing.


      All it needs is a bit more time and traffic. Loved the quick video at the end!
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