by Harti
2 replies
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#infoproduct #promoting #sex advertising #women
  • Profile picture of the author aaronwp
    I guess, just as some general guidance, I'd use wording like 'desire, passion, thrill, lust" stick with "partner" and avoid getting too flowery with the language.

    Your original post doesn't give us too much to go on...
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  • Profile picture of the author max5ty
    Originally Posted by Harti View Post

    Hey,

    Right now I'm writing copy for an info product. It's in the sex niche and gives women sex advice.

    I'm in the stage of thinking about the real desires of those women and everything that would be good to know.

    What do you think about that? Do you have any tips or know about selling copy on that topic?


    Thanks
    Harti
    Well, one of the first things you can do if you're researching a topic is find a source that talks a whole lot about the issue you're wanting to write about.

    In this case...Cosmopolitan Magazine (quick example).

    Most of their covers always have a headline that has something to do with sex. Women's Health, etc. usually use the same technique.

    So let's take Cosmopolitan...

    look at these images of their covers and read the headline that mentions sex. You'll get a ton of ideas on what interests women. After all, they probably wouldn't mention the topic on their cover if they didn't think it would interest women.

    https://www.google.com/search?q=cosm...ed=0CAYQ_AUoAQ

    You can then read a lot of the articles by going to the wayback machine and putting in cosmopolitan.com and reading the past articles on the subject.

    I just read a couple articles from 2011 on sex just to make sure they were archived...yep they're there.

    You probably won't find all the articles archived but you'll have a headline to google and find out more about the subject they thought women would want to read about.

    A little ingenuity my friend goes a long way.

    I wish you success.
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