Not strictly COPYWRITING but WOW - great piece of writing

by The Copy Nazi Banned
30 replies
Confessions of a Google Spammer
#copywriting #great #piece #strictly #wow #writing
  • Profile picture of the author Cam Connor
    Originally Posted by The Copy Nazi View Post

    Yea, this really belongs in the SEO section...
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    • Profile picture of the author The Copy Nazi
      Banned
      Originally Posted by Cam Connor View Post

      Yea, this really belongs in the SEO section...
      No it doesn't. This is almost a salesletter. Compelling headline...great use of subheads...good yarn...terrific wrap. Then study the comments. This would be wasted in the SEO section. But, you know - thanks for your contribution, as always.
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      • Profile picture of the author Cam Connor
        Originally Posted by The Copy Nazi View Post

        No it doesn't. This is almost a salesletter. Compelling headline...great use of subheads...good yarn...terrific wrap. Then study the comments. This would be wasted in the SEO section. But, you know - thanks for your contribution, as always.
        Great, great article, btw. And I still think it should go in the SEO section... great article though.

        -Cam
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        • Profile picture of the author The Copy Nazi
          Banned
          Originally Posted by Cam Connor View Post

          Great, great article, btw. And I still think it should go in the SEO section... great article though.

          -Cam
          Well in that case, your lame "1000 Post" should be moved to "Mind Warriors" or something. IMO all you've done is post a quote you found on the net to draw attention to yourself. Have a noice day (the Aussies amongst us will get that).
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          • Profile picture of the author Cam Connor
            Originally Posted by The Copy Nazi View Post

            Well in that case, your lame "1000 Post" should be moved to "Mind Warriors" or something. IMO all you've done is post a quote you found on the net to draw attention to yourself. Have a noice day (the Aussies among us will get that).
            Yea, that was a quote directly related to Copywriting... just like this is an article directly related to SEO. And btw, it wasn't just a "lame" 1,000th post, it was the lamest 1,000th post ever. I used the greatest Copywriting secret of all time in the subject line.
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            • Profile picture of the author StingGB
              Originally Posted by Cam Connor View Post

              Yea, that was a quote directly related to Copywriting... just like this is an article directly related to SEO. And btw, it wasn't just a "lame" 1,000th post, it was the lamest 1,000th post ever. I used the greatest Copywriting secret of all time in the subject line.
              For crying out loud Cam, will you please stop bitchin'!

              In terms of article subject matter yes, it's SEO. But it's also a very useful illustration of superb storytelling, and therefore relevant here.

              The Copywriting section of WF one of the very few places left now where you can actually learn something.

              Please don't ruin it with pointless rows.

              Thanks. Bri.
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      • Profile picture of the author StingGB
        Thanks CN. That's a masterclass in storytelling. Bookmarked for future reference.
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  • Profile picture of the author RickDuris
    ANYBODY who advocates moving this from the copywriting section just doesn't understand the new rules of copywriting.

    Yes my friend, there are new rules.

    I've been hinting off and on about this for 3 years now. It's time you get your head out of those dusty programs you keep downloading off bootleg sites and start analyzing work like this.

    Thanks, Mal.

    This is a beautifully-executed example of how copywriting and content have morphed into a strangely-effective "unselling hybrid" that not only gets leads, sales and conversions, but amazingly enhances brand, image and reputation.

    This is the future, my friend.

    About three years ago, I was asked to write a piece which needed Seth Godin's approval.

    One problem: Seth HATES traditional direct response copy.

    He's far from alone. Patel, Fishkin, multiple others. All sorts of industries. They are refusing anything that looks like a pitch.

    I had to detach, unlearn, unhook myself from traditional copywriting principles.

    I had to (God forbid) empty my direct response copywriting cup.

    The piece ultimately converted well, they sold out. (Although in my heart, I thought I could have sold more.)

    The good news is I discovered for myself there is a way to accomplish what folks like Godin want and be even more effective than traditional direct response.

    How much more effective?

    I have another VSL in the supplement industry that's pulling 18% conversions presently. JV traffic. And I'm not done optimizing yet.

    Yeah, I know some of you are screaming "BS!" right now, including the so-called copywriting gurus. Good luck getting your eyes on it.

    Regardless, I encourage you, study this again:

    Confessions of a Google Spammer

    This time study the social shares, as well as the comments.

    This article is blowing up, and if you don't think people... legitimate prospects... are searching for Ptengine right now, well you just don't understand the new rules of copywriting yet.

    In the words of Joe Karbo...

    "You're missing out."

    - Rick Duris

    PS: There is a dominant, unspoken of emotion your reader feels that's present in almost every direct response piece.

    It's same emotion folks like Godin eschew.

    This article lacks this one emotion. It's one of the reasons (of many) it's effective. Knowing this emotion and avoiding it is key to you cracking the code for yourself.
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    • Profile picture of the author JohnRussell
      Originally Posted by RickDuris View Post

      ANYBODY who advocates moving this from the copywriting section just doesn't understand the new rules of copywriting.

      Yes my friend, there are new rules.

      I've been hinting off and on about this for 3 years now. It's time you get your head out of those dusty programs you keep downloading off bootleg sites and start analyzing work like this.

      Thanks, Mal.

      This is a beautifully-executed example of how copywriting and content have morphed into a strangely-effective "unselling hybrid" that not only gets leads, sales and conversions, but amazingly, enhances brand, image and reputation.

      This is the future, my friend.

      About three years ago, I was asked to write a piece which needed Seth Godin's approval.

      One problem: Seth HATES traditional direct response copy.

      He's far from alone. Patel, Fishkin, multiple others. All sorts of industries. They are refusing anything that looks like a pitch.

      I had to detach, unlearn, unhook myself from traditional copywriting principles.

      I had to (God forbid) empty my direct response copywriting cup.

      The piece ultimately converted well, they sold out. (Although in my heart, I thought I could have sold more.)

      The good news is I discovered for myself there is a way to accomplish what folks like Godin want and be even more effective than traditional direct response.

      How much more effective?

      I have another VSL in the supplement industry that's pulling 18% conversions presently. JV traffic. And I'm not done optimizing yet.

      Yeah, I know some of you are screaming "BS!" right now, including the copywriting gurus. Good luck getting your eyes on it.

      Regardless, I encourage you, study this again:

      Confessions of a Google Spammer

      This time study the social shares, as well as the comments.

      This article is blowing up, and if you don't think people... legitimate prospects... are searching for Ptengine right now, well you just don't understand the new rules of copywriting yet.

      In the words of Joe Karbo...

      "You're missing out."

      - Rick Duris

      PS: There is a dominant, unspoken of emotion that's present in almost every direct response piece.

      It's also the emotion folks like Godin eschew.

      This article lacks this one emotion. It's one of the reasons (of many) it's effective. Knowing it is key to you cracking the code for yourself.
      Deep down, I know what you say to be truth.

      It reminds me of a time long ago when I first learned DOS. I was pretty proud of myself. I could move shit around my PC with a long string of characters, completely from memory.

      F'n amazed some people. I liked it because I could do it - and other people couldn't. Made me feel special. Weak ego.

      Then, the college prof showed us all something he thought was pretty slick...Windows. It could do everything I knew how to do with a couple of clicks of that damned mouse (something else new to me at the time).

      Seems Windows was already catching on and all the cool kids were already using it - but it had only just made it to my small town in bum-f$ck nowhere.

      Instantly made my 'specialness' obsolete. I had to start all over again. Only I didn't...I buried my head in the sand. Thought Windows might be a fad. Not so much.

      So I had to pull my head out of my ass and learn Windows.

      What I remember most was my denial. I'm not a dumb guy. But the ego is a powerful thing...I suspect Freud was right on the money with that one.

      Years later...your post conjures up similar feelings. I have to learn all of this shit now?

      I'm older and wiser now though...I won't let the ego control me.

      I'll get to work learning - and see it for the opportunity it is.

      PS - SEO forum my ass...
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    • Profile picture of the author Oziboomer
      Thanks Mal for sharing the resource.

      Also thanks to Rick for providing great advice and insights.

      Your comments have helped me identify why one sales page I have for a product outperforms a newer version I have for the same product but under a rebranded name. I've tested a ton of different things but overlooked some aspects that you've helped me identify.

      Sincerely...thank you.

      Originally Posted by RickDuris View Post

      This is a beautifully-executed example of how copywriting and content have morphed into a strangely-effective "unselling hybrid" that not only gets leads, sales and conversions, but amazingly enhances brand, image and reputation.

      PS: There is a dominant, unspoken of emotion your reader feels that's present in almost every direct response piece.

      It's same emotion folks like Godin eschew.

      This article lacks this one emotion. It's one of the reasons (of many) it's effective. Knowing this emotion and avoiding it is key to you cracking the code for yourself.
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    • Profile picture of the author copyassassin
      Rick, You're such a cock tease

      Originally Posted by RickDuris View Post


      PS: There is a dominant, unspoken of emotion your reader feels that's present in almost every direct response piece.

      It's same emotion folks like Godin eschew.

      This article lacks this one emotion. It's one of the reasons (of many) it's effective. Knowing this emotion and avoiding it is key to you cracking the code for yourself.
      Signature

      The Most Bad-Ass Tax Reduction Strategist for Internet Marketers who HATE paying taxes. See my happy clients

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      • Profile picture of the author RickDuris
        Originally Posted by copyassassin View Post

        Rick, You're such a cock tease
        And I'll take THAT as a compliment.
        Signature
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        • Profile picture of the author Alex Cohen
          Didn't anybody find the story too long and dull at times?

          As I was reading it, I thought "Okay, okay... I get it. What's the point?".

          It's a good model for the new content marketing, but pare it down a bit.

          Alex
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          • Profile picture of the author The Copy Nazi
            Banned
            Originally Posted by Alex Cohen View Post

            Didn't anybody find the story too long and dull at times?

            As I was reading it, I thought "Okay, okay... I get it. What's the point?".

            It's a good model for the new content marketing, but pare it down a bit.

            Alex
            At first I thought you were joking. "What's the point"? He gives you chapter and verse on exactly what he was doing - adding to the credibility I would have thought. I have it at 2754 words. The last $3M-grossing salespage I wrote was 9261 words. People don't always read every word. They scan. Then go back to the bits that interest them.

            I just went back and read it again. I really can't see any fluff. Maybe you have a short attention span or something? Personally I think it's brilliant.

            With all that money and privilege at stake, the brotherhood of spammers is merciless and ultra secretive. If you fail to attribute a useful tip to the person you found it out from, expect to be shunned. Expose an SEO loophole that made your buddy money, and you’re excommunicated. Betray the ‘family’, and you’ll get kicked out of the Skype group forever. It’s like the Sopranos except instead of wise guys, your family is made up of awkward tech nerds who have cashed in and want to live out all their fantasies.
            via Imgflip Meme Maker(Excuse me Alex... just having a bit of fun.)

            As for the "new content marketing"... there's nothing new here. Just nice, tight, easy-to-read writing. With good illustrations to break it up. Nothing new about that.

            I'd be interested to know the percentage of readers who clicked on his "PTengine" link at the end. I know I did.

            too long and dull at times
            Well that's not what the campers are saying in the comments... and the upvotes... and the shares. (scratches head) I really can't see how you would find this dull.

            Oh yeah - if you'd bothered to read the comments you would have found this gem -
            Actually that WoW gold guy who works with the Chinese laogai prisons--HE's the one I'd like to see a movie about. (Last I heard he was still making 2000-3000 euros/day!)
            I really can't talk about it here, but he has some INSANE stories. Like, Blood Diamond level.
            Yeah definitely dull reading. I mean even that Chinese Miss Universe pic (in the comments) is soooo boring.
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          • Profile picture of the author Jennifer Hutson
            Originally Posted by Alex Cohen View Post

            Didn't anybody find the story too long and dull at times?

            As I was reading it, I thought "Okay, okay... I get it. What's the point?".

            It's a good model for the new content marketing, but pare it down a bit.

            Alex
            I meticulously edit pieces in my head as I read them, but I didn't find myself doing that with this article. The story was captivating, every word.

            It was long, but I never felt like it lost me. I thought it was incredibly well-written. Wouldn't consider "paring it down" at all.
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          • Profile picture of the author Cam Connor
            Originally Posted by Alex Cohen View Post

            Didn't anybody find the story too long and dull at times?

            As I was reading it, I thought "Okay, okay... I get it. What's the point?".

            It's a good model for the new content marketing, but pare it down a bit.

            Alex
            An insightful post Alex. I definitely did.
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  • Profile picture of the author RickDuris
    John, you're a good man. I appreciate the authenticity and vulnerability it took to say that.

    Let's be clear. I am not suggesting direct response copy is disappearing. Guys like Diess are doing very well.

    I am saying the marketers who shun direct response copy, they're not looking back at their decision.

    And in fact, they're doubling down.

    However, you'll always be able to carve out a rewarding living as direct response copywriter.

    In other words, I am not suggesting you abandon.

    But I guarantee, the first time you knock it out of the park this way, you'll be flabbergasted it works.

    - Rick Duris
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    • Profile picture of the author JohnRussell
      Originally Posted by RickDuris View Post

      John, you're a good man. I appreciate the authenticity an vulnerability it took to say that.

      Let's be clear. I am not saying direct response copy is disappearing. Guys like Diess are doing very well.

      I am saying the marketers who shun direct response copy, they're not looking back at their decision.

      And in fact, they're doubling down.

      However, you'll always be able to carve out a rewarding living as direct response copywriter.

      In other words, I am not suggesting you abandon.

      But I guarantee, the first time you knock it out of the park this way, you'll be flabbergasted that it works.

      - Rick Duris

      Thanks. Sorry if I wasn't clear...I make a very good living as a copywriter...nowhere close to abandoning anything.

      I just felt like all I have to do is continue to get better...this just throws a small wrench in my plans lol.
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      • Profile picture of the author RickDuris
        Originally Posted by JohnRussell View Post

        Thanks. Sorry if I wasn't clear...I make a very good living as a copywriter...nowhere close to abandoning anything.

        I just felt like all I have to do is continue to get better...this just throws a small wrench in my plans lol.
        I knew you weren't. And I'm sure you are.

        Yeah, that's it. A monkey wrench.

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  • Profile picture of the author angiecolee
    Pure gold.

    Many things to be learned here. My key takeaways:

    - check your ego. Ego makes you stagnate. You'll be left behind when people humble enough to learn (no matter their level) start to kick your ass and get ahead.

    - money isn't the end game. It's a means to an end.

    - finding a loophole is easy. But you better have a plan in place when someone slams that door shut.

    - putting all your eggs in one (black hat) basket is STILL a pretty shitty strategy.

    There's more, I'm sure. But that's off the top of my head and it'll have to do for now.

    Thanks for sharing, Mal.
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    Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.

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  • Profile picture of the author max5ty
    Originally Posted by The Copy Nazi View Post

    That is good.

    Actually, when I was reading it I thought it sounded like the way you usually write stuff...at least the stuff I've read.

    Thanks for sharing.
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    • Profile picture of the author The Copy Nazi
      Banned
      Originally Posted by max5ty View Post

      That is good.

      Actually, when I was reading it I thought it sounded like the way you usually write stuff...at least the stuff I've read.

      Thanks for sharing.
      I'll take that compliment. But no - nothing to do with me. No affiliation/never met the man/nothing in it for me. Jerst a darn fine peace of writtin Homer.

      Clue for the Clueless: if a blog post has a heap of readers/heaps of comments/shares, you know something is working. And you'll notice the writer engages with his readers. He's polite...he uses your first name (which rings all the bells) and he's humble. Very smart guy. (I could go through and critique this but I bet Ray or someone else is just dying to have a go - so have at it)
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  • Profile picture of the author NickN
    Rick's post is almost as good as the sales letter/content that's the subject of this thread. Accurate and insightful.

    -Nick
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  • ….great stuff.

    Looking at Ricks post 9 - I like it when clients say "In the name all of that is holy do NOT make it look or sound like a sales pitch!"

    You still sell lots of stuff (maybe not quite as much) but everybody seems to be a lot happier.



    Steve


    P.S. Yes you can still us one but thankfully not 2,3,4,5 etc
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  • Profile picture of the author Raydal
    Great piece of story-telling. Great headline and flow.

    The human elements of triumph, fall and then triumph again is
    the plot of great stories. Interesting how easy money making
    can damage the soul--but that's a different story.

    -Ray Edwards
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    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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  • Profile picture of the author Ross Bowring
    Thanks for posting, Mal. Of course this is the future. Getting comfortable writing in that hybrid of copywriting and content should be the goal any "copywriter" who wants to eat in the coming years. These are just as much fun to write too, maybe more so than your bog-standard sales letter.

    --- Ross
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  • Profile picture of the author elmo033057
    Ha ha ! Hey Mal, good to have you back! LOL Love this article. Especially the God Faddah references. I guess the author should have used a "buffa". The family had a lot of "buffas".

    Thanks for the post, my friend!

    ELMO
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  • Profile picture of the author Jason Kanigan
    Mal, Rick...THANK YOU.

    This piece and your comments around it were truly eye-opening.

    For a guy who's been learning and writing for 20 years, that says something.
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  • Profile picture of the author Bruce NewMedia
    Man, does that story grab you and drag you in.

    It's not the topic, SEO, that matters (I know know nothing about
    it and don't care to.)

    It's the STORY, it leads you effortlessly with a seamless blend of copy and content...
    practically a template for how to do it.

    Thanks Mal.
    ______
    Bruce
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  • Profile picture of the author PrettyJenny
    Thanks for sharing. The story was a bit long, but definitely worth reading till the end. It was an effective blend of story-telling and copy. I'm not sure the piece helps any blackhat marketer straighten their career direction though.

    Call me shallow but after reading the whole piece, what I really learned (besides how to write great copy) was: find a loophole, build a guilt-based business, squeeze all the money outta it, buy oversea properties, date supermodels and invest your blackhat money into a legitimate business. A tried and true way to become a millionaire!
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