Your opinions on these headlines...

by GlenH
14 replies
HI Guys,

Can I possibly get some comments on these headlines.

GOOGLE IS WARNING YOU - ‘Make Your Website ‘Mobile-Friendly’....or We’ll Penalize Your Search Engine Rankings’

GOOGLE HAS A CLEAR WARNING FOR YOU - ‘Make Your Website ‘Mobile-Friendly’ NOW....or We’ll Start Penalizing Your Search Engine Rankings Without Warning.’

Unless Your Web Site Passes this ‘Google Mobile-Friendly Test’, Then Your About To See....Your Search Engine Ranking Plummet…..Your Traffic Dry Up…and Your Sales Hit Rock Bottom…

This Turns YOUR WordPress Web Site Into a Google 'Mobile-Friendly' Site In Just 5 Minutes (NO designers...NO coding)

#headline #opinion
  • Profile picture of the author savidge4
    "....or We'll Penalize Your Search Engine Rankings'" Who is we?

    Let me interject this... I am not a big fan of using false statements to create an amount of scarcity, and this is exactly what is going on here. Google will not "Penalize" your site if it is not mobile friendly, it simply will not place it in mobile search based listings. And on top of that, if you are familiar with search results you will also know that having a non mobile friendly site will not keep you from mobile pack listings.

    So a headline more inline with "Ensuring your website is "Mobile-Friendly" ensures you stay connected with the fastest and largest growing segment in the online market"

    Or if you want to throw "Google" into the mix... " Staying Google complaint with a "Mobile-Friendly" website ensures your overall traffic wont drop by 30%*" <-- this is a scare tactic.. but a TRUTHFUL one.

    * percentage may vary from site to site. 30% in total is the amount of traffic that Google presents as being mobile on a daily basis


    Hope that Helps!

    Originally Posted by GlenH View Post

    HI Guys,

    Can I possibly get some comments on these headlines.

    GOOGLE IS WARNING YOU - 'Make Your Website 'Mobile-Friendly'....or We'll Penalize Your Search Engine Rankings'

    GOOGLE HAS A CLEAR WARNING FOR YOU - 'Make Your Website 'Mobile-Friendly' NOW....or We'll Penalize Your Search Engine Rankings Without Warning.'

    GOOGLE HAS A CLEAR WARNING FOR YOU - 'Make Your Website 'Mobile-Friendly' NOW....or We'll Start Penalizing Your Search Engine Rankings Without Warning.'
    Signature
    Success is an ACT not an idea
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  • Profile picture of the author DABK
    I'm with Savidged.

    Love To See Your Sales From Google Go Down?

    Then don't read this.

    On the other hand, if you'd rather not lose sales

    Searchers are using mobile devices more and more and Google favors mobile-friendly searches.

    That adds up to: Businesses that do not have mobile-friendly sites have started to lose visitors and, the more time passes, the more visitors they'll lose.

    In a couple of years, they might end up with close to 0 visitors.

    Because Google's decided mobile-sites make for better visitor experience, which is what makes Google money. So, don't think it's going to let this one go.

    PS I'm not a copywriter though I dream of playing one on TV.

    Originally Posted by GlenH View Post

    HI Guys,

    Can I possibly get some comments on these headlines.

    GOOGLE IS WARNING YOU - 'Make Your Website 'Mobile-Friendly'....or We'll Penalize Your Search Engine Rankings'

    GOOGLE HAS A CLEAR WARNING FOR YOU - 'Make Your Website 'Mobile-Friendly' NOW....or We'll Penalize Your Search Engine Rankings Without Warning.'

    GOOGLE HAS A CLEAR WARNING FOR YOU - 'Make Your Website 'Mobile-Friendly' NOW....or We'll Start Penalizing Your Search Engine Rankings Without Warning.'
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    • Profile picture of the author ewenmack
      Your audience isn't thinking what Google is saying.

      No...he's thinking the costs of clicks keep going up.

      So we meet him where his existing thinking is....

      Like...

      For The Adwords Advertiser Who
      Wants To Lower The Cost Of Clicks


      Then going mobile friendly is the means to lower the cost.

      Best,
      Doctor E. Vile
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  • Profile picture of the author Stryker14
    Google isn't penalizing non mobile sites, but it does now take mobile readiness in account when ranking sites. So I think DABK's headline would be the way to go. Or something along those lines.
    Signature

    Nate Landau

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  • Profile picture of the author Sean DeSilva
    Originally Posted by GlenH View Post

    HI Guys,

    Can I possibly get some comments on these headlines.

    GOOGLE IS WARNING YOU - ‘Make Your Website ‘Mobile-Friendly’....or We’ll Penalize Your Search Engine Rankings’

    GOOGLE HAS A CLEAR WARNING FOR YOU - ‘Make Your Website ‘Mobile-Friendly’ NOW....or We’ll Start Penalizing Your Search Engine Rankings Without Warning.’

    Unless Your Web Site Passes this ‘Google Mobile-Friendly Test’, Then Your About To See....Your Search Engine Ranking Plummet…..Your Traffic Dry Up…and Your Sales Hit Rock Bottom…
    I think with tweaks these can make for good pre-heads to set up for the main push:

    Google alert: "Websites without mobile friendly versions will lose first page rankings"

    Maintain a regular flow of visitors and sales from mobile users and search engines. Now's the time to "go mobile friendly"



    Note that this headline pair appeals to a fairly sophisticated audience. If that's not who you're targeting you'll have to get more basic.
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  • Profile picture of the author The Copy Nazi
    Banned
    None of these are any good. Know what the magic word is Glen? "Responsive". I guarantee you most people haven't a clue what that means*.

    "Google loves it when you're responsive baby"

    (I'm not going to write headlines for you. I get well-paid for stuff like this.)

    * Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).

    Beginning April 21, Google will use mobile-friendliness as a ranking signal in search results, rewarding websites that are fully optimized for mobile platforms.
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    • Profile picture of the author GlenH
      I totally agree....

      ....most people have no clue what the word 'responsive' means...and that's why that word... 'responsive' got nowhere near any of those headline examples.

      But most people do get....'mobile-friendly'

      Originally Posted by The Copy Nazi View Post

      None of these are any good. Know what the magic word is Glen? "Responsive". I guarantee you most people haven't a clue what that means*.

      "Google loves it when you're responsive baby"

      (I'm not going to write headlines for you. I get well-paid for stuff like this.)

      * Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing experience--easy reading and navigation with a minimum of resizing, panning, and scrolling--across a wide range of devices (from desktop computer monitors to mobile phones).

      Beginning April 21, Google will use mobile-friendliness as a ranking signal in search results, rewarding websites that are fully optimized for mobile platforms.
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      • Profile picture of the author The Copy Nazi
        Banned
        Originally Posted by GlenH View Post

        I totally agree....

        ....most people have no clue what the word 'responsive' means...and that's why that word... 'responsive' got nowhere near any of those headline examples.

        But most people do get....'mobile-friendly'
        Yeah but "mobile-friendly" is boring. You need to riff on "responsive". I could write you a killer campaign on this. Got a budget?

        It's qualified by this - "Google will use mobile-friendliness as a ranking signal in search results, rewarding websites that are fully optimized for mobile platforms." But first you've got to engage them. Titillate them. Break through all the other advertising we're bombarded with daily.

        If you don't get it, you don't get it. But I almost wet myself imagining the print and TV/video campaign from this.

        But...what's it for? Blog post? Content? Product launch? Viral video?
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  • Profile picture of the author shawnlebrun
    Glen,

    I did a campaign last year for a client who designs mobile friendly sites.

    I came up with a headline that basically said...

    "Is Your Website Mobile Friendly? If Not, YOUR Customers are Going to Your
    Competitors who ARE Mobile Friendly... Costing You Sales, Revenue, and Profits"

    That's just a paraphrase, of course, because I don't remember the headline... but
    I wrote it before google started hitting sites that weren't mobile friendly.

    so, I went with the angle of... "if people can't read your site on their mobile device,
    they'll click away and find a competitor who is mobile friendly. So the customers who
    could have come to you are going to your competitors... so you're losing sales, revenue,
    and cash flow to them."

    Again, this was done before the latest Google slap, so I'm not sure if weaving in the
    thought of losing customers to competitors will help.

    With any business, talking about how their wallet will take a hit, that normally gets attention.

    If you can make the connection how having a site that's not mobile friendly is costing
    them customers, sales, revenue, and profits... that gets attention!
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  • Profile picture of the author JohnRussell
    Thanks to a new Google rule...

    Your Website Will Soon Be INVISIBLE to Smartphone Users

    But there's a simple 5-minute fix that will protect and grow your business...

    Look around.

    Everybody's on a smartphone these days. They use them to bank, to keep track of their day...and to find local businesses like yours.

    Here's the thing...

    Google's dropping the hammer on websites that are not responsive - their fancy word for easily readable on smartphone.

    If your site is responsive, you won't have any problem. But if it's not? It just won't come up on Google anymore. And all those smartphone users will buy from somebody else.

    Luckily there's a simple 5-minute fix.

    That's why I'm writing to you today...
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  • Profile picture of the author colmodwyer
    I quite like what you've got, generally anyway. And John's idea... which I'm riffing on...

    New Google Rule Makes Your Website Invisible: If you can't afford to lose XX% of your website traffic, then this is the most important BLAH... etc

    You can walk back the "invisible" claim in the copy, assuming folks take you super literally.

    This "test" idea you have could be intriguing too: "Does Your Website Pass Google's New Mobile-Friendly Test? If not, you could lose XX% of traffic... here's a quick 5-minute fix... take the test here... etc

    Seems like you're missing a trick by not referencing Google Slap too... there's got to be some powerful stories of successful websites that got crushed (folk's entire income disappearing overnight and without warning), and your market might have even felt the pain personally... this is Google Slap 2.0, Bigger than Google Slap, etc.

    Colm
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    • Profile picture of the author GlenH
      Thank you guys...

      I really appreciate everyone's input
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      • Profile picture of the author savidge4
        First off, I want to say that I read this sub-forum far more than my post count here would attest to. I absolutely appreciate the sharing of the craft of writing that all of you share here. I in particular really appreciate the undertone of "Truth in Advertising" that is spoken here often.

        That being said... this thread is way off the mark in many ways, in a post April 21st 2015 environment. All of the ideas shared here prior to the stated date I personally would have disagreed with but would have let slide. However, now that the cat is out of the bag as to what exactly Google is doing and how, the concepts here are at best misconceptions and bordering on lies.

        #1 Google is NOT penalizing a site for not being "Mobile-Friendly" they are simply not included in mobile searches. Even with this, that is not the case, due to Google business listings ( pack listings / or local listings ) not being a part of the formula.

        #2 As I stated in an earlier post Google states that 30% of all searches are "mobile" searches. The latest data is showing that the new Algo update is in actuality only effecting right in at 20% of those in total and that translates to 6% of total searches. ( so the pain decreases )

        #3 Responsive does not in any way shape or form relate to Google's ideals of "Mobile-Friendly". There are still post April 21st, many sites that are "Responsive" but would not pass Google's Mobile-Friendly test ( you can check your site here: https://www.google.com/webmasters/to...bile-friendly/ ) As an example... One of the corrections that WordPress had to make in its code had to do with the top nav bar drop down that occurs on smaller screen sizes. the space between the links had to be increased to meet the standard that Google had set forth. The sites were "Responsive" but were not "Mobile-Friendly" ( Many sites have not made the upgrade to this version of WordPress )

        #4 If you really start to pay attention to the things that Google states about this, there becomes a distinction of what "Mobile" really is. Post April 21st Mobile is now defined as any device you can place to your ear and make a call. TABLETS in terms of the new algo update are NOT "Mobile" ( I will note here that John Russell does state this clearly in his copy example )

        #5 What gets real interesting here and is WAY overlooked is that BING has been serving up mobile search listings FOR OVER 2 YEARS ALREADY.
        Signature
        Success is an ACT not an idea
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  • Profile picture of the author TypingPandas
    Hi there,

    I think those headlines are a bit too spammy and, as many others said, not true. Try to eliminate the "spam" feature and focus on what you can do for the clients. How can you help them, what will their benefits be, what should they really call on your services and not someone else's?

    Your headlines must have answers for all these questions.

    All the best,
    Typing Pandas
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