I'm thinking I might get a better response if the mailing includes a postage-paid response card that allows them to tick off the services they're interested in & write in a good time for me to call ... rather than ask them to contact me via phone, web form or email.
The postage-paid card would make my mailing more expensive, but also makes it really easy for prospects to respond while it's "top of the mind" -- just check off what kind of work they need & drop the card in the mail... (Of course I'll include all my contact info in the sales letter too... And I plan to do a follow-up call to introduce myself, whether they respond by mail or not...)
What do you think of this idea? Decent strategy? ...Or a waste of funds?
I know there's a school of thought that suggests there's something to gain by making prospective clients "jump through hoops" to book... Anyone a student of that? I mean, when you're selling any other product or service, it's copywriting 101 to make it "easy to order"... Could selling writing services be that much different?
Thoughts appreciated. Thanks!