I've spent quite some time checking these forums daily for new tips on business and marketing and read ~1300 pages of copywriting books and since tried my hand at writing a sales letter of my own. NOBODY in my area does sales letters but plenty of businesses send out leaflets and brochures and the like through letterboxes.
This is my first try at a sales letter so It'd be a real help if I could get any advice from you guys and gals.
The envelope will be windowed showing a 5 cent piece and the handwritten text "DO spend it all in one place" with an arrow pointing to the coin - I stole this from Bill Glazer's "Outrageous Advertising".
Of course I'll be changing and testing things in subsequent mailings but if anybody could give me ideas on what I should change or import things I should test changes on it would be a huge help.
Also I've looked and not found many services that offer mailing lists in Australia. 1 in 3 houses in my state own dogs so in lieu of a list I'll just be sending them out to suburbs who have a high number of new parents since most of my clients fit that bill already - I assume the trouble of walking a pram and a dog at the same time have caused this and new parents won't leave their babies unattended to walk the dog. If anybody knows places in Australia to find lists I'm all ears (or eyes).
I've also noticed that in every call I've received it has been a woman who has contacted me, never a man. I don't know if this means anything marketing or selling wise but if any of you have women-specific sales tips I'd love to hear them.
Thanks in advance.