Copy to use for building credibility

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#copywriting #building #copy #credibility
  • That's pretty much the approach (and it is effective) used in the IM/MMO
    market. In most of these cases the product depends on the credibility of
    the creator. But of course not all products do. So you don't have to use
    this type of credibility element for all products.

    A more subtle method is to SHOW the person in their authoritative or
    wealthy environment. For example, if I 'm writing copy for an internet
    marketer, then instead of a simple head-shot, I would use a picture of
    the marketer before an audience.

    -Ray Edwards
    • [1] reply
    • \

      There is not ONE better way. There are many ways this can be done, depending on the product type, the person's credentials and his/her relationship with the audience.

      Here is one example where I did this recently for myself in a backhanded way that might not work for other people...

      This is on a sales page intended mainly for people who already know me at least a bit and who are in tune with my general approach. (You can see the context at The Zen of Money - A Course for Freelancers, Solo Professionals and Business Owners.)

      For a health-care client whose readers probably don't know him at all, I would fill that section with his/her conventional credentials.

      Then there are the cases where someone's credentials are quite unconventional and you need to get more creative and tell convincing anecdotes.

      See? There are different approaches.

      Marcia Yudkin
      • [1] reply
  • Rick Duris has a bunch of copywriting formulas on his blog. You should check those out.

    21 Incredible Copywriting Formulas (I Use) | CopyRanger.com
    • [ 1 ] Thanks
    • [1] reply
    • Thanks Jennifer. I'll do that for sure.
  • I wouldn't go about in the way you're trying at all.

    Always ask:

    "Where the money?"

    In this case, where's the money in my name and credentials?

    I'd start your letter off with, "My name is Glen. I've (biggest claim to fame here - relevant to your niche.)"

    Then...

    Do a "why I'm here" bit, like... "I'm the developer of XXX - something that's helped XXX people XXX. And if you want those same results...

    THIS the most important letter you'll ever read."

    Mark
    • [ 1 ] Thanks
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    Copy to use for building credibility

    Is there one better way to frame/format the copy I might use in the section of a sales letter, where I want to start building up some credibility in the product / solution I have, and in my credentials?... So in the copy, there's this type approach as a lead in....