Can you critique an LP for me?

by Synnuh
14 replies
I've been venturing into email marketing, and actually enjoying it as much as building a niche site empire a few years ago. I see big things coming.

I'm just not sure where my skillset currently is, and could use some advice before I hit play on the campaign.

The market is freelance writers, and the product is a guide teaching them how to make more money. The LP and TY pages are below.

Thanks in advance for taking the time to dissect them! I can use all the advice I can get.

Newest LP/TY pages are in the last post.
#critique
  • Profile picture of the author gjabiz
    For Warrior Forum type writers, either one of those might work, test and see.

    Professional writers will probably flee quickly.

    What traffic generation methods will be used?

    gjabiz
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  • Profile picture of the author Synnuh
    Forum posting, actually in WF and a few online marketing related forums.

    I'm actually trying to target writers who are interested in "make money online" topics.
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    • Profile picture of the author gjabiz
      Then put either one up, maybe sig file, and use for a week, then switch to other one. It fits in here. You may do well, who knows?

      gjabiz

      PS. Although there is no mention of writing in the headline and is it FREE or only a dollar? (just to show I actually read both).


      Originally Posted by Synnuh View Post

      Forum posting, actually in WF and a few online marketing related forums.

      I'm actually trying to target writers who are interested in "make money online" topics.
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  • Profile picture of the author Synnuh
    The first is the lander, second is the thank you / upsell page.

    I'm getting the lead magnet done today, and the videos tonight or tomorrow, so I'll be testing this week.

    Just wanting to make sure there's no glaring issues before I start. I've had enough setbacks lately.
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    • Profile picture of the author gjabiz
      The top is the landing page, where I give you my email for a free report...

      then, when you have it, the bottom pops up?

      And it is free all over, but doesn't explain what the dollar is for. Does it?

      To me, that IS the GLARING issue. And I'm not easily confused.

      gjabiz

      PS. I get you're selling a monthly newsletter, but this is a terrible upsell page, but, hey, test it out.

      Originally Posted by Synnuh View Post

      The first is the lander, second is the thank you / upsell page. Does that change your advice?

      I'm getting the lead magnet done today, and the videos tonight or tomorrow, so I'll be testing this week.

      Just wanting to make sure there's no glaring issues before I start. I've had enough setbacks lately.
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  • Profile picture of the author Synnuh
    That's the critique I was looking for.

    Yeah, when they give me their email, they get the free handbook in the TY page. Then leading into the OTO.

    I can remove the "Free" image completely, on the thank you page.

    In your opinion, would that clear up the confusion on the TY page?

    Thanks for taking the time to help me out!
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    • Profile picture of the author gjabiz
      Start with a thank you and tell them how to download...and before you read it or download, consider this:

      Also, always use the same name, your newsletter is____

      Reinforce that in the red part where you ask for the dollar so they know exactly what the dollar is getting, and eliminate the FREE right above the bottom. For starters.

      gjabiz


      Originally Posted by Synnuh View Post

      That's the critique I was looking for.

      Yeah, when they give me their email, they get the free handbook in the TY page. Then leading into the OTO.

      I can remove the "Free" image completely, on the thank you page.

      In your opinion, would that clear up the confusion on the TY page?

      Thanks for taking the time to help me out!
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  • Profile picture of the author RickDuris
    At the top of your landing page, I would call out to your target audience.

    Attention aspiring web writers:

    "How I made $2000 in 7 Days"

    It'll clarify what your handbook is about.

    - Rick Duris

    PS: If you're looking for ideas on how to do that, take a look at this:

    http://www.what-is-coaching.com/supp..._file_048b.pdf
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  • Profile picture of the author Synnuh
    Thanks for the advice, Rick, gja!

    I made a few tweaks and put it back together. I took out that entire image, so I hope it didn't lessen the impact. I started to see it as a distraction, especially on the upsell page.

    This is the new version. If you can, make sure I didn't make any mistakes trying to fix stuff. That's also something I'm good at! ;/

    Thanks again for the help. I'm going to get the lead magnet done now.

    After editing that, I'm wondering about even having the $1 in there at all?

    And just aiming to get them clicking from the TY page to another sales page with the $1 trial in it? Would that be a better route to take?

    Promoting the newsletter for free, and then inside of the newsletter start offering up the upsell?

    In other words, just focus on building my list for now, and then work on converting them later on?

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  • Profile picture of the author RickDuris
    Here's my best advice:
    Hire a copywriter to critique and improve this landing page. You're leaving a lot of opportunity on the table.
    Here's the reason: Writers will see this copy and immediately know you're not a writer, or at the very least, a copywriter.

    For instance:

    "I recently did a test to see something."

    Better:

    "I recently did a small test to find out something."

    You really should sound like a good copywriter. (Or maybe you don't. Maybe you want to show even a person with mediocre writing skills can make $2000 in a week. )

    I'm not trying to beat you up, I just want to see you do well. I would encourage you to approach a couple writers you respect.

    Good luck.

    - Rick Duris
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  • Profile picture of the author Synnuh
    I'm not taking it as getting beat up by any means. It took a bit for me to get over myself and actually post it up here, but I want to learn how to sell with words, so it's all constructive criticism in my eyes. I'm trying to learn actual marketing, and leverage the skills I've already got from spamming. This is definitely a lot harder than spamming -- that's for sure!

    Seeing your comment makes me wonder again if I'm not just spinning my wheels. Trying to get writers to see the benefit of email marketing? Is that the right way to go about it, at least? From a marketing perspective?

    My original intent was to show freelance writers how to make $2k in a week. Then upsell them into email marketing, since they're already a writer they have half the battle won.

    I'm considering dropping the newsletter and going straight into selling them on the perks of email marketing on the thank you page -- stemming from gja's advice.

    I'm going to revisit it with a pencil and paper to see what I can come up with. I'm considering your offer on hiring a copywriter.

    I'll keep posting my edits and plans for changes here, so if you want to keep offering up tips I'm more than appreciative, and will put them to use! I'm grateful for the advice! I learn best in a trial by fire.
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    • Profile picture of the author RickDuris
      Originally Posted by Synnuh View Post

      Seeing your comment makes me wonder again if I'm not just spinning my wheels. Trying to get writers to see the benefit of email marketing? Is that the right way to go about it, at least? From a marketing perspective?
      Again, bring on a copywriter and they'll help you sort things out.

      - Rick Duris
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  • Profile picture of the author Synnuh
    This is a test / learning project for me. I do have an offline business I'm considering your offer for.
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    • Profile picture of the author RickDuris
      Originally Posted by Synnuh View Post

      This is a test / learning project for me. I do have an offline business I'm considering your offer for.
      I'm not making you an offer here. I'm encouraging you to find another copywriter who can give you the direction you need.

      But I understand and appreciate you wanting to learn.
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