New Copywriter? Just get your sh*t out there....
Not because my site has shown off my man boobs to millions of people (hey, my man boobs are also responsible for selling millions of dollars of my fitness programs)
But rather because of how UGLY this first attempt at copy was...
Look at this page from 2002...
https://web.archive.org/web/20021120...unfitness.com/
Ugliest page you'll ever see, right?
Won't get any argument from me.
But it was a start. I got my first letter out there, circulating.
Then, from 2002... til, well, still today... I read every book on copy I could find, studied all the greats, I mean, I immersed myself in copy.
And surprise, surprise... the more I studied copy and IMPLEMENTED IT
in my letters that were out there circulating... it started producing a lot of sales for me...
Even though the copy wasn't a TON better...
https://web.archive.org/web/20040622...tshredded.html
But again, I kept at it, stuck with learning copy, and more important...
implementing and taking action.
From that first ugly site in 2002... til when I sold the company in 2009 for a big chunk of change, it went on to do over $2.2 million in sales of that one fitness ebook, and over $4.3 million of all my fitness ebooks from 2002 to 2009.
Here's the last version I touched of that page because I sold it in 2009...
Build Muscle Workout Program, Fast Muscle Building Workout Programs
Now, I realize that in today's online numbers, $2.2 from one product and $4.3 of all my fitness products is a pittance and almost laughable.
And it probably is for the heavy hitters here... hell, John Reese did a million
in one day... where it took me almost 5 years.
But I want to share this because if you're new, and not sure if you can do it, believe me, you can.
I started in 2002 as a dumb jock, a bodybuilder. A personal trainer that was out of a job.
So, I put up that first ugly-ass site.
But then, resolved to never quit.
To those of you who know what Archive.org is...
here's what the word resolve looks like...
All that graph shows is, I kept learning copy, kept testing out different
stuff on my pages, and just kept trying to get better.
And better it did..
Again, $2.2 million from that ugly site is peanuts
and almost laughable these days, but to this fitness guy from
Maine, it showed me that anything was possible.
It flipped that switch in my mind and showed me if I wanted
something bad enough, it just took focus, drive, determination,
knowledge, and action.
Even my parents, brothers, and friends thought I was crazy.. trying this "online thing"
in 2002.
But hey, everyone starts somewhere.
If you're a new copywriter, just starting out, just get your stuff out there, circulating,
so you can get real world results.
Then, resolve to pay the price... never quit.
You never know where that road will take you.
"When It Comes To High Response Copy - I've Got Your Back!"
"When It Comes To High Response Copy - I've Got Your Back!"
$2/100 words for REGULAR CONTENT
$4/100 words for TOP NOTCH MONEY CONTENT
Bill Grover
Grovers Copywriting