When handpicking only 24 prospects, any decent copywriter should be able to do the same.

Alex

I agree...it may sound easy enough...and, Alex, you say that "any good copywriter should be able to do it." The point is that they WON'T because it's a huge risk if you do bet on it and today's people aren't built the same way as the people of that era.

I say "bravo" to him for a totally selfless act.

This is a beautifully written letter. It has so much integrity to it.

• What it really has when it comes to what's working today is specificity. When it comes to the affluent, and even more importantly the ultra-affluent, the letter offers verifiable details of the proposition.

(Today, the ultra-affluent want to vet a proposal like this. They do not want their name attached to a scam.)

• It's also very intuitive (assumptive) about what the reader sees as his role in the world.

• It also subtly and implicitly answers the questions, "What's the catch?" and "What's in it for the person writing me?"

It's definitely a keeper.

- Rick Duris

PS: To pull off a letter like this, with conversions like this, I think you have to have an intimate understanding of your market. Mr. Barton obviously did, which gave the piece much more punch to the person that reads it.

The beauty of this letter is he's writing one letter to one person. And mailing it 23 other times to different people of the same caliber.

Everything turns on what burns.

1925 is all Buster Keaton, but we all still yearns.

So strike on that.

(Dunno when we Homo Sapesed out on the evolution deal, but we still got the same feels in spite of the tech — huh, Canneskitties?)

Fear is dead bridges forever, life is a playout of ever.

Brazier those red cherries.

*beach*

Well that proves it.