Increase conversions with color
Your prospect is looking at your sales page or website.
Their brain is whirring.
It's like the old song from the Clash, "Should I Stay Or Should I Go?"
One way to keep them on the page is to use the emotional language of color.
It can "frame" your copy for max conversions.
Color plays a big role in how we accept a product.
For example, did you know McDonald's is changing from a red background to a green background in Europe? It's considered more eco-friendly.
And Heinz has changed from red to green as well on some bottles.
https://www.conversioner.com/blog/color-psychology