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My favorite is verdana, but Arial or any other sans serif fonts
work fine.

(And your answer is right on this forum.)

-Ray Edwards

Headline color, I prefer blue by a wide margin. In fact, the blue that MS word and such use as default is the perfect shade. I have found by split testing that usually, a blue headline with black subhead in Verdana or Tahoma works well, but even better is using an image editor to create a headline with a slight highlight and drop shadow (not too much though, or it interferes with readability). I guess it gives a more professional appearance somehow?

I like Tahoma for body text, but Trebuchet MS, Univers, Myriad, Frutiger, Dax, or even Gotham or Calibri work well. (Okay, so I'm a bit of a formatting geek - what can I say? Something so simple can really change conversion rates! )

You can find all of those online if you don't have them on your computer.

- Cherilyn

hello, i have found times new roman to work well in my sales copy, i remember reading somewhere on the net that is was voted the most pleasurable font for the eye to read, hope this helps

1st choice: Verdana, 2nd choice: sans-serif. I've tested reducing the size of the headlines over the years and it reduced bounce rates.

Verdana, Georgia, Sans Serif for the Body

BIG red headline is what I like in the headline because it's proven attention getting -- It works for me!

Ross

When my husband and I had a mail order company, we hired a copy consultant who was older than God. He had worked with P&G, DAK, Sharper Image and others. He wasn't cheap, but he knew his stuff.

He told us that simply changing our signature on our direct mail pieces to Reflex blue would boost our conversion by 2%. It did. He said to use the same color for our main heads, and to use bold black for our sub heads and we'd see another 2%. We did.

So years go by and we sell our company to a huge mail order company in NY and guess what? They're using the same colors. I laugh when I hear people say "Hey, I'm moving to blue" like it was just discovered. Nothing is really new in direct response. Online or off.

I came across this site one day. Worth a read for everyone. Proven marketing tests that work across all sites

your Mama

Be original and an artist, be creative and forget that the whole world does things a certain way.......stand out in a crowd and you'll get noticed. Getting notice draws attention to yourself, it helps sell products.......learn to create a mood. Don't worry about fonts, fit the right font to the artist value of you website and how you want to control the minds of your readers.
Most people never think this way. But most people never make money either.

There's a lot of BS about personal preference and creativity being spouted here.

What matters is CONVERSION, not what you think is the prettiest.

Colm

We typically use Arial or Tahoma for the body. I believe that the Sans serif family works best for readers.. It's easier on the eyes.

Well, if you're wondering what fonts the best sales letters are using, you can use tools like 'what the font' to help you with identification.

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