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Headlines That Just State The Product

by Andy The Copywriter
6 replies
Was wondering what y'all copy warriors think about headlines that simply state the name or type of product.

The way this is done on sales pages I've seen is to structure a headline with three parts:

1. The 'flag' or 'call out' that pre-qualifies the reader.

2. The main headline which is written in huge text.

3. The subhead which is longer and is written the way most headlines are written today.

This type of structure was used by Joe Sugarman and I really like it. However I've noticed that not many marketers do it today... Only Perry Belcher seems to do it really consistently.

Here's an example:

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Easy Reach

If You ThinK You're Reaching All Of Your Prospects, Think Again

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The thing I like about this headline structure is that it lets the customer know what the 'gist' of the sales letter is, so it grabs the buyers who are most eager to buy. Eager to know what the forum thinks about it.
#headlines #product #state
  • Profile picture of the author Cam Connor
    Originally Posted by Andy The Copywriter View Post

    Was wondering what y'all copy warriors think about headlines that simply state the name or type of product.

    The way this is done on sales pages I've seen is to structure a headline with three parts:

    1. The 'flag' or 'call out' that pre-qualifies the reader.

    2. The main headline which is written in huge text.

    3. The subhead which is longer and is written the way most headlines are written today.

    This type of structure was used by Joe Sugarman and I really like it. However I've noticed that not many marketers do it today... Only Perry Belcher seems to do it really consistently.

    Here's an example:

    -----------------------------------------------------------------------------------------------------------------------------------

    Easy Reach

    If You ThinK You're Reaching All Of Your Prospects, Think Again

    -----------------------------------------------------------------------------------------------------------------------------------

    The thing I like about this headline structure is that it lets the customer know what the 'gist' of the sales letter is, so it grabs the buyers who are most eager to buy. Eager to know what the forum thinks about it.
    Reach Around And Grab Your Prospects By The Balls
    Get Their Attention, Force Them To Listen, Then Whet Their Appetite Until They're On Their Knees BEGGING To Buy Your Product

    Fun time.
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    • Profile picture of the author angiecolee
      Originally Posted by Cam Connor View Post

      Reach Around And Grab Your Prospects By The Balls
      Get Their Attention, Force Them To Listen, Then Whet Their Appetite Until They're On Their Knees BEGGING To Buy Your Product

      Fun time.
      Does this count for lady balls too?
      Signature

      Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.

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      • Profile picture of the author Cam Connor
        Originally Posted by angiecolee View Post

        Does this count for lady balls too?
        Of course Angie... it's equal opportunity ball-grabbing.
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  • Profile picture of the author TypingPandas
    Hey,

    Thanks for this post. I also believe this headline structure is one of the best I've seen. It's clean, easy to read and remember and it gets straight to the point. It's good to tell the readers what they'll get from a sales letter and not mislead them. This way, they'll trust you and will have confidence in reading your future sales letters and copies.

    I even think we'll even use this headline structure more often from now on.

    Thanks and all the best,
    Typing Pandas
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    • Profile picture of the author marciayudkin
      Andy,

      I don't understand your comment OR the example.

      Is "Easy Reach" the name of a product? As a reader, this two-word headline is really puzzling to me, and the subhead doesn't clear it up, either.

      So I don't understand why you're looking to this as a model. It's neither clear nor enticing.

      Marcia Yudkin
      Signature
      Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.
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  • Profile picture of the author RickDuris
    Andy, it works better when the name of the product is self-evident. I use the structure when I have a hand in the naming of the product or when the name is already pretty good.

    - Rick Duris
    Signature
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