Squeeze Page - Critique Please

14 replies
I just did my first squeeze page for a women relationship advice niche and would like some feedbacks from the awesome community here. Are the colors, graphics and verbiage ok?

The opt-in rate wasn't very high so I'd like to see what I can improve on.

Here's the link: How to Get a Man to Love You

Thanks alot!
#critique #page #squeeze
  • Profile picture of the author Testos
    In case you haven't noticed, there is a sticky in this subforum that gives a great checklist to go through before asking to be critiqued.

    http://www.warriorforum.com/copywrit...-critique.html

    I'm guilty of asking before going through the checklist, and the guys here set me straight. I'm going through this myself this weekend with my own copy.
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    • Profile picture of the author ehwtfxz
      Originally Posted by Testos View Post

      In case you haven't noticed, there is a sticky in this subforum that gives a great checklist to go through before asking to be critiqued.

      http://www.warriorforum.com/copywrit...-critique.html

      I'm guilty of asking before going through the checklist, and the guys here set me straight. I'm going through this myself this weekend with my own copy.
      Thank you for your reply and I apologise if I'm spamming the forum. I believe the checklist provided is more suitable for a sales copy with paragraphs of words. I have been using checklists over the internet but checklists are just that - a guide. They don't tell me what words I should change or how a person feel viewing my page. And that's what a community is for.

      Cheers!
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      • Profile picture of the author sethczerepak
        Originally Posted by ehwtfxz View Post

        Thank you for your reply and I apologise if I'm spamming the forum. I believe the checklist provided is more suitable for a sales copy with paragraphs of words. I have been using checklists over the internet but checklists are just that - a guide. They don't tell me what words I should change or how a person feel viewing my page. And that's what a community is for.

        Cheers!
        You're not spamming the forum, but your page needs an overhaul.

        First off, the graphics look like they belong on the front of an old ATARI box. No need to do that, especially since you can get something MUCH better for about $15 on Fiverr.com

        Next, the big red blocky font in the headline...too masculine. The language is also too masculine.

        Maybe you'll get lucky and angiecolee will comment and give you a woman copywriter's perspective. But even from a man's perspective, this is not going to appeal to the average woman.

        There's more, but you need to start with those.
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  • Profile picture of the author RickDuris
    There are so many "tells" that this is crap, that it's not worth giving up the email.

    The design, the graphics, the copy, the offer...

    But you wanna know something? Sometimes ugly DOES work.

    About 3 months ago, I put together an idea I had for a Client. He rushed it out there, just to see if it had legs.

    It did.

    I was shocked how crappy it looked. Today, he's obsessing over everything as he gets ready for cold traffic.

    In your case, I'd start with the offer. Right now, it's screams BS.

    Good luck.

    - Rick Duris
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    • Profile picture of the author marciayudkin
      "Ladies"?? Come on.

      "Instantly fall uncontrollably in love"???? I don't know what kind of idiot would fall for that. Seriously.

      Start with something truthful and believable. And use contemporary language. That would be a start.

      Good luck,
      Marcia Yudkin
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      Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.
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  • Profile picture of the author The Copy Nazi
    Banned
    Lost me at "Attention All Ladies". Great example on how NOT to do a squeeze page. Complete and utter rubbish that deserves to die an inglorious death.

    There are many examples of good squeeze pages available for free. For instance - 36 Creative Landing Page Design Examples - A Showcase and Critique

    All I did was enter "Converting squeeze page designs" into a thing called "Google". You should try it sometime.
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  • Profile picture of the author The Copy Nazi
    Banned
    O.P. tells me he used this checklist of Jeff Johnson's - http://talta-launch.s3.amazonaws.com...at%20Sheet.pdf

    You'll notice he recommends several landing page and split-testing tools.
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  • Profile picture of the author ehwtfxz
    Thank you all for your honest comments. That's what I needed. I will work on it. Thanks!
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  • Profile picture of the author ehwtfxz
    Hi all, what do you think of the following 2 headlines?

    "DISCOVER The 7 Simple Steps Thousands Of Women Are Using To Get Their Men To Fall Hopelessly In Love... Even When You Have Been Together For A Long Time..."

    Or

    "Do You Have The Loving Relationship You Know You Deserve? If Not, Then You Need To Know The 7 Simple Steps Thousands Of Women Are Using To Get Their Men To Fall Hopelessly In Love."

    The second headline was written from a female's perspective. However my female friends actually preferred the first headline.

    Would appreciate some opinions here, especially the female ones!

    Cheers.
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  • Profile picture of the author elmo033057
    Hey man, congrats on taking your site set up and running! You did some things wrong and you also did some things right, so hang in there.

    If you’re going to learn how to hit a baseball, take a lot of swings and make a lot of mistakes. (Just try not going broke while you’re learning! Ha ha!)

    One of the things you did right was you asked people on this forum for help, and considering how blunt and snarky some of them are,(not mentioning any names) it really takes a lot of guts to put yourself out there.

    However, LISTEN TO THEM because they really know their art. Not only that, but these are some of the finest and kindest people around. The info they give you is excellent and worth its weight in gold.

    Like some of them already mentioned, your prehead and headline need to be rewritten.
    On a page of this nature, your prehead should state the big problem and perhaps address a very specific group or person you are writing to.

    The reason for this, is you want to qualify the prospect as soon as possible. You don’t want to waste the reader’s time reading an ad that isn’t for them and then have them get mad at you.

    The headline is the solution to the problem you presented in the prehead. However, you need to present the solution in the way of benefits. You also want to create curiosity in the headline as well so that your prospect will want to read the rest of your page.

    This is copywriting 101 stuff, but you need to learn some of the basics. Ask around and see what courses or mentors these guys recommend.

    If you are going to be creating sales pages or sites that sell, I would highly recommend the free eBook by unBounce called “The Ultimate Guide to Conversion Centered Design” it will show you exactly how to set up lead generating landing pages or click through landing pages that take the customer through the whole purchase process.

    Anyway, I hope this helps some.

    God Bless, my friend!

    ELMO
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  • Profile picture of the author Bradtastic
    These headlines are just clunky. Too many words. I'd recommend "use" instead of "are using" - active voice is much better in this situation. But you have bigger problems.

    You're trying to focus on two markets here: women who do not have a relationship, who want a man to fall in love with them, and women who are in a loveless or lackluster relationship. Pick one and focus on it, you can always do something for the other niche later, or even just separate marketing campaigns.

    Also, this comes across as dishonest. The women I know don't want to "get" a man to fall in love with them. They just want him to fall in love with them for who they really are. See the difference? Maybe the controversy is a smart move, but I'd frame it as the seven simple ways men fall in love. When a woman understands those seven ways/steps, men will naturally fall in love with her because she understands and appeals to men at a deep, effortless level.

    Hope that helps. I know I didn't address the headlines that much, but I think you need to focus on the quality of your offer and make sure this doesn't reek of desperation (yours as a seller or hers as a woman) before worrying about the what-word-goes-where stuff.
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    • Profile picture of the author ehwtfxz
      Originally Posted by Bradtastic View Post

      These headlines are just clunky. Too many words. I'd recommend "use" instead of "are using" - active voice is much better in this situation. But you have bigger problems.

      You're trying to focus on two markets here: women who do not have a relationship, who want a man to fall in love with them, and women who are in a loveless or lackluster relationship. Pick one and focus on it, you can always do something for the other niche later, or even just separate marketing campaigns.

      Also, this comes across as dishonest. The women I know don't want to "get" a man to fall in love with them. They just want him to fall in love with them for who they really are. See the difference? Maybe the controversy is a smart move, but I'd frame it as the seven simple ways men fall in love. When a woman understands those seven ways/steps, men will naturally fall in love with her because she understands and appeals to men at a deep, effortless level.

      Hope that helps. I know I didn't address the headlines that much, but I think you need to focus on the quality of your offer and make sure this doesn't reek of desperation (yours as a seller or hers as a woman) before worrying about the what-word-goes-where stuff.
      Thanks for your reply. I agree with targeting two different markets. What if the book does offer a solution to both markets - from single to committed, and also committed and beyond?
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  • Profile picture of the author Thomas Unise


    You won't get too many quality optins with this.

    You should seriously scrap the entire thing and start from scratch.

    Maybe pay someone to help you. Because based on what I'm looking at, the amount of time it will take to get where you want to be, you'd probably be better off paying someone $300 and learning somethings along the way.
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