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FREE! Master swipe files -- See what's working NOW

by copyassassin
14 replies
If you want to improve your sales copy skills, and are in need to know what's working NOW, I have a solution for you.

Airline Magazines.

I travel around the world on a fairly regular basis, and can't help but read the airline magazines.

Not because they are well written, but rather, as a solution to boredom.

As a world traveler now for over 20+ years, I see some of the same ads over and over again.

What would Gary Halbert then tell us?

Yes, they might be worth looking at. Maybe even studying.

Especially considering airline magazines ad cost a lot.

Those ads are written by the best, and tracked to death.

Probably worth looking at.

And here's the best part...

... you don't have to be flying to Paris or Rome or Los Angeles to read them.

You can find them online.

Here are some links:

The Magazine - Southwest: The Magazine - Southwest Airlines Newsroom

Nexos — Ink eMagazines

United Hemispheres Magazine | Stop and shop

Voyeur : June 15, Page 1

If I can get 5 people to reply to this post with your thoughts on this method, I'll share my favorite #1 ad that I've seen running now for over 25+ years.

Enjoy!

Adam
#files #free #mastermind #swipe #working
  • Profile picture of the author Len Bailey
    Originally Posted by copyassassin View Post

    As a world traveler now for over 20+ years, I see some of the same ads over and over again.
    That's the hallmark of a well-performing ad. Thanks for the share!

    Len
    Signature

    Len Bailey
    Copywriter/Consultant
    Feel free to connect on LinkedIn or Twitter

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  • Profile picture of the author Raydal
    Never heard this before that airline magazine ads were expensive to place.
    As my Grandma would say, you live and you learn. Thanks for the share.

    -Ray Edwards
    Signature
    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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    • Profile picture of the author ewenmack
      Would it happen to be Cartier advertising in Nexos
      for those 20+ years Adam?

      Best,
      Doctor E. Vile
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  • Profile picture of the author RickDuris
    Thanks, Adam.

    Years ago, I used to do a lot of traveling.

    I'd marvel at those ads. On the plane to pass the time, I'd pick one ad and I'd write it out by hand.

    Then I got the chance to write an ad for a product that was going to be advertised in Skymall.

    It was one of the top language courses at the the time. (No, not Rosetta Stone, but close.)

    It became a home run.

    I don't know why, I really love catalog copy. I miss the DAK Catalog and Sharper Image.
    Signature
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  • Profile picture of the author TroyCo
    Great idea, I'll add these sites to my regular swipe list.
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  • Profile picture of the author copyassassin
    thx for the 5 comments,

    I'll reveal my favorite long running ads in just a bit!
    Signature

    The Most Bad-Ass Tax Reduction Strategist for Internet Marketers who HATE paying taxes. See my happy clients

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  • Profile picture of the author copyassassin
    Here's my #4 favorite:

    iMirus Online Digital Reader
    iMirus Online Digital Reader
    iMirus Online Digital Reader

    I pasted the same ad that appears in different issues; therefore, showing it's long lasting control

    this is Bose ad with the headline:

    "You'll love what you hear, and what you don't"

    A variation of this ad has been running for years.

    It's important to note that Bose started out as a direct mail/order company.

    Through years of advertising they built a brand and then when nationwide with physical stores.

    However, they made their start doing direct order sales copy

    Adam

    p.s. Interesting to note that Bose changed it's flagship ad in October 2013

    iMirus Online Digital Reader

    and again in April 2014 to

    iMirus Online Digital Reader
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    The Most Bad-Ass Tax Reduction Strategist for Internet Marketers who HATE paying taxes. See my happy clients

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  • Profile picture of the author copyassassin
    My favorite airplane ad that had been running for 20+ is the Karass negotiating seminar, with the old headline, "In Business As in Life, You Don't Get What You Deserve, You Get What You Negotiate"

    Seminars

    I'm having a bit of trouble finding that ad. Once I do, I'll post it!

    I have their new ad, and will post that if I can't find the old one.

    If any of you have it, please post it in the thread.
    Signature

    The Most Bad-Ass Tax Reduction Strategist for Internet Marketers who HATE paying taxes. See my happy clients

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    • Profile picture of the author ewenmack
      Originally Posted by copyassassin View Post

      My favorite airplane ad that had been running for 20+ is the Karass negotiating seminar, with the old headline, "In Business As in Life, You Don't Get What You Deserve, You Get What You Negotiate"
      .
      After going to their website, I've been retargeted and the ad is
      still the same theme...

      You Don't Get What You Deserve, You Get What You Negotiate

      Thanks Adam.

      Ewen
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      • Profile picture of the author copyassassin
        Ewen,

        it's not the full ad.

        I'll continue looking

        However, cool they retarget, huh?

        A simple yet effective tool.

        Regarding ads that work:

        I think that is the main take away for young pups here: simple, effective copy works.

        More than just a headline, you need a hook. A theme. A mission.

        If we can nail that one, the rest is easier.

        Originally Posted by ewenmack View Post

        After going to their website, I've been retargeted and the ad is
        still the same theme...

        You Don't Get What You Deserve, You Get What You Negotiate

        Thanks Adam.

        Ewen
        Signature

        The Most Bad-Ass Tax Reduction Strategist for Internet Marketers who HATE paying taxes. See my happy clients

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        • Profile picture of the author ewenmack
          Originally Posted by copyassassin View Post

          you need a hook. A theme. A mission.

          If we can nail that one, the rest is easier.
          Yes, once we have nailed our theme by testing,
          we can change the headlines, body and offer
          while being on theme.

          Looks like Karass has locked down their winning theme
          and stuck with it for decades.

          I've written about testing themes and their importance.
          A client friend did that recently and the winner was 10x
          more effective than the runner-up.

          I've listed theme ideas and headlines which match the headlines
          also here...http://www.warriorforum.com/offline-...vertising.html

          Best,
          Ewen
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  • Profile picture of the author enjr6999
    The thinking man,that's good,thank you for that I just made a note of that.,I have a website and I finally found a place that looks like it will be good to advertise and get some sales but this is my very first post do you have any advice for a newbie marketer?
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  • Profile picture of the author Bradtastic
    Adam, how much do these airline ads cost? I'm not questioning you to be clear, just honestly curious. I'd never thought about this niche until now.
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    • Profile picture of the author copyassassin
      $43,527 for a 1x print, full page.
      see page 15
      http://www.swamedia.com/media_storag..._Media_Kit.pdf

      I'm sure there are unpublished rates for preferred clients and long term ones.

      however, you get the idea.

      In other words, if one company is advertising a single product on multiple airlines, that product line is doing something right.

      this article worth looking at as well:

      https://www.southwest.com/html/about...est/advertise/


      Originally Posted by Bradtastic View Post

      Adam, how much do these airline ads cost? I'm not questioning you to be clear, just honestly curious. I'd never thought about this niche until now.
      Signature

      The Most Bad-Ass Tax Reduction Strategist for Internet Marketers who HATE paying taxes. See my happy clients

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