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Yes I do think it's effective today, and I am in fact following in my guru's shoes.

This all started as me just trying to interview people for a book, I was going to compile all the transcriptions of the interviews into a physical book (which I've found is extremely non-profitable).

Tellman Knudson was the 3rd interview I did, and he said to drop the book because there's no money in that and create a teleseminar series and subtly promote the people's products through the interview. Have who I interview promote the series so I can monetize it while building a list. Awesome concept, proven to work (just check out the 13th module). Tellman made $800,000 his first year doing that, he called it List Crusade. It was what made him into the marketing figure he is today.

So that's what I did, and from then on I dubbed my series "Mentor Mission." He became my Mentor and I followed what he said to do, which so far has been amazing. Good thing too is that the whole basis for what I'm doing can be found in that one interview alone, if someone else were to happen across it in Mentor Mission. I eventually interviewed Cindy Battye (Soren Jordanen's Partner), whom I learned about membership sites and the power of membership sites, and my whole project has evolved from there. With a little creativity and restructuring, I combined the best things of both models to create one I think is better than the two individually.

So about me, yes I'm following in my guru's shoes. First it was Tellman, who gave me the initial idea of everything I'm doing, and then it evolved to include Cindy Battye, who gave me the ideas to take it to the next level.

And every single little thing I've done was solely from the interviews I'm putting into this series for free.

I'd have to say it's more than an effective tactic, because you're building relationships with the people you interview, which if you're in the IM niche means they're typically successful people. So far I'm a relatively no-name internet marketer, but I'm developing some amazing connections with people that are experiencing massive success. I'd say it's worth it just for that since many of us are on casual-talking basis and they help me out occasionally.

Lastly, think outside of IM. I think you're going too narrow, with the idea that it won't work in IM so it's not effective. If you go outside IM, it's even easier; I had my own reasons for staying in IM, which I tell you all about in Mentor Mission.

-Tom