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Is it A good idea to use specs as your portfolio?

by kayme
8 replies
Hi

I'd really love to start a career in freelance copywriting. Is it a good idea to use specs as your portfolio?
#good #idea #portfolio #specs
  • Profile picture of the author Raydal
    Whatever YOU wrote and want to show off then can be used as part
    of your portfolio. The trick is to use specs that are as close as possible
    to what your prospects are looking for.

    -Ray Edwards
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  • Profile picture of the author kayme
    Thanks Raydal
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  • Profile picture of the author Jennifer Hutson
    If you don't have a portfolio from real clients, then there's nothing wrong with using specs. But they better be damn good.
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  • Profile picture of the author kayme
    Lol..ok Jennifer
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  • Profile picture of the author a123
    Spec work means producing a piece of work for a client without any guarantee that your work will be published in any way, so dont if you ask me, with that you are uncovering yourself.
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  • Profile picture of the author SandraGenJobs
    Spec work doesn't seem professional but like Jennifer said, it's ok to use it if you don't have any ''real work''.
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    There is no failure, only delayed success.
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    • Profile picture of the author marciayudkin
      I would disguise the company involved in any spec work you are posting in your portfolio. You don't want a potential client to check up on you where you were not hired to do the work.

      Marcia Yudkin
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      Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.
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