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Is Using The Same Headline On 2 Pages Okay?

by rtype6
5 replies
Hello, my homepage has the newsletter subscription form and when they sign up, they're taken straight to the sales page.

My sales page has in my opinion a KILLER headline and I want to use that same headline on the newsletter subscription page since I am having a hard time coming up with something just as good.

Would search engines penalize me for that?

Or would I be okay?

Thanks
#headline #pages
  • Profile picture of the author Kyle Tully
    Quit being lazy.

    Write a new friggin' headline for the newsletter.
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  • Profile picture of the author Cherilyn Woodhouse
    Don't worry about the search engines... Your biggest problem here is your thinking.

    A headline is supposed to capture the attention of your reader, and get them to read more. If they have already seen it on the opt-in, it isn't going to capture their attention the second time.

    You need a different headline for the landing page, sorry.

    - Cherilyn
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    Take your product from idea to profit in less than 90 days! Work with me to develop and implement a step-by-step plan for success!
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  • Profile picture of the author BrianMcLeod
    "How can you have any pudding
    if you don't eat yer meat?"

    Might want to try an old trick for beating
    writer's block or headline dread...

    Take that killer headline of yours and paste
    it into a word document.

    Set an egg timer for 33 minutes and do nothing
    but write headlines for the next half-hour.
    Don't stop until the timer goes off.

    Don't get hung up editing the headlines you write.
    Duplicate and modify a new version each time
    you make a change.

    Swipe the best words or lines from different
    versions and combine them into new headlines.

    By the time your egg timer rings, you'll have
    written more than one new "killer" headline.
    In fact, you may decide the one you're in love
    with right now may not be your favorite after all.

    Pick the best ones and test 'em. You'll never ask
    this question again.

    And you won't have to worry about duplicate
    content either.

    : )

    Best,

    Brian
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    Brian McLeod
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  • Profile picture of the author ghyphena
    And to further develop the idea:

    I read somewhere of a similar strategy (though suggested in the context of PPC headlines) which was to go to Digg.com and enter in your search term. The idea was that the top-ranking diggs were the ones that attracted the most attention and, therefore, the greatest number of votes.

    Gil-Ad
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    Gil-Ad Schwartz

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