My Sales Page

Your kitchen is empty? I expected to see some freshly baked cakes
on the counters. Just 20 subscribers is too early to make any decision
about how effective your sales page is. A better word to use in your headline
is "discover" instead of "learn".

-Ray Edwards

That is my kitchen! Granted, it's a photo of before I moved in.
I see what you mean though, that's a fair point.

Do you reckon I need to have a picture of my kitchen with pots and pans and plates and stuff and a few photos of some cakes I have made?

What about a photo of me "in the kitchen"

I'm curious...

Is this a book on fixing an already made cake? Or on "How To Bake The Perfect Cake"?

Keep going, John. Don't give up. It's your first steps in a long journey.

Lol!!!!!!! That was awesome!!!! You put an empty kitchen! lol made me laugh!!!


That reminds me of something from mad tv.


Honestly if you want to do this right, hire a photographer. Get a black chef outfit and a white one. Take pictures of just one cake, make it black and white, cheese cake would look nice.


Then take pics with cakes all over, different combos in color.


lol you thought you could get away with the easy way didn't you?


A photographer could help you with the colors. Take some with cooking tools out, a mix of cake batter out.


There is enough room for like 12 cakes in your kitchen.


Man, look like you mean business!!! There could be a little image of you in a black chef suite leaning against the words "and" and "Problems" in your headline with a mixer in your hand or a wooden stick.


For your cover page on the book, maybe make it a black and white wedding cake that esthetically pleasing to the eye. That cake on there looks like it will dry my mouth with one bite. Its like eating a canister of peanut butter and flour without anything to drink.


Or like an expired muffin. Id rather see filling outside like strawberrys and all that.


That would be cool if you took some "in action" photos, like imagine a chef spinning pizza dough in the air, as if someones taking a pic of you while a master chef is at work.


Have yourself surrounded by thousand dollar cakes, and pics of decorating high end cake to.


Id suggest that

This is a terrible sales page. It looks like it came from 1999. It's honestly pointless to critique this because there's nothing good about it at all.

Just redo this, and hire a designer.

@Copy Nazi - I've got some other ideas about products I can make, this is just the first one. My next ideas, there definetly is a demand for because i've done some market research by means of a survey and checking google trends.

I reckon the reason I haven''t made any sales yet, is the sales page not the product.

Surely if it was the product that was crap, i would make loads of sale but get lots of refund requests, whereas if my sales page isn't any good then i just won't make any sales....

Good for you, John.

Again, keep going. There are reasons why I say that which I won't get into.

But let me give you one clue. Images REALLY matter in this market. Even more than the copy.

They can be amateur. But they have to really get to the heart of the matter.

Images with people in them matter more.

Good luck.

- Rick Duris

Thanks for the encouragement Rick!

The Cake Fixer

I've put some photos up on this page of a tiffin cake and a victoria sponge.

I've also changed the "what's included" section

OK Mr Nazi, I've removed my photos i made of the tiffin cake and the VS.

I've replaced them with a collage of some stock photos.

What do you reckon?

http://thecakefixer.com/index2.html

I admire your persistence and how quickly you try to use the advice here.

That being said, I think you need to re-do the whole page... IF there is even a market for this, like sir copy nazi said. But if you've done your homework and you are convinced people will buy your product, I don't see any harm in trying it -- at the very least it's good practice.

You need pictures that don't look like stock photos. Make the pictures personal. Give them life! And you need better copy -- either write it yourself (be prepared for many more failures with this route) or hire a copywriter who knows this market.

If you want to go down the path of most resistance and go at it alone, really think about why people bake cakes... how they want to feel... what they want to happen... what issues do they have when the cake turns out to be crap... how do they react and feel... how can your product solve this? What separates you from the free information out there? More convenient? Detailed?

Hope this helps.

I agree, the page needs a rewrite. The question I have is who's going to help him?

John, I know you're ambitious, I know you're new and learning, but as is, this entire thing needs a ton of work. You're miles away.

You might want to consider going to the Warrior for Hire forum and finding a copywriter in your budget range who can collaborate with you.

Ask them to help you write it. They don't have write all of it. Tell them exactly what you're trying to accomplish. Personally, professionally, etc.

Good luck.

Thanks Rick. I've posted a thread in the wanted forum.

One thing I can't help notice is the headline. Man, it's way, way too long! Try to condense what you're trying to say to maybe half that length. A headline needs to be powerful, but also somewhat on the short side, too

Also, when you're listing the benefits, try using simple bullet points instead of a small picture of the book every time. It will take up less space and appear to flow much better..

I've made a sale!

I've got 50 subscribers on my list and made 1 sale, so that's a 2% conversion!

Wahey £4.06!