In's and out's of email copywriting

4 replies
Hello everyone,

A quick bit about myself. A week or two ago I bought John Carlton's freelancer course.

I studied that for a week and then using FB got into some mentorish relationship which has allowed me to craft my first ad letter for clickbank product with him critiquing it.


At this very moment another opportunity has appeared. A guy a met through meetup.com wants my help setting up an "email follow up" for a local business.

I've read constantly about direct mail, and the general technique of copywriting.

But what are the technicalities of email copy? How long should it be? What format? etc

If anyone could give me advice I would be supremely grateful

Cheers,

Brandon
#copywriting #email
  • Profile picture of the author Raydal
    I sent you a PM.

    -Ray Edwards
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    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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  • Profile picture of the author angiecolee
    ^ Goldmine there.

    Better start digging.
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    Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.

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    • Profile picture of the author RickDuris
      Originally Posted by angiecolee View Post

      ^ Goldmine there.

      Better start digging.
      Thank you, Angie.

      Admittedly, if you're a business owner, you've been coached to look impressive, bigger than life, corporate, blah, blah, blah.

      With email, that'll backfire. (Although occasional gloating is perfectly ok.)

      If local and small business owners write email campaigns that way with the above strategy, I can guarantee AT LEAST a 10X boost in conversions. (And I do.)
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  • Profile picture of the author bwhited1
    Thanks Rick!

    This is exactly what the doctored order.

    This will help me make my first cash payment from copywriting

    Cheers to freedom
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