Are You Turning The ROI Dial?

Imagine running a marketing campaign... and building a business... is like a radio.

Your audience is running on a very specific frequency.

And your job, as the product developer, is to discover what that frequency is.

Because...

Your message... your solution... won't resonate with people if it's tuned at 97.3... and they're on 105.9.

It'll just completely miss the mark...

Which, as we all know, if the single most frustrating feeling in the world.

In other words...

If you're positioning, tone, hook... copy... and overall presentation is off...

The people you want to help won't FEEL it.

And if they don't feel it, they won't take action.

As a copywriter...

I wanted to create a visual; a term I could use to keep myself honest... and stay in constant "honing in" mode.

I call it The ROI Dial.

At its core...

The ROI Dial simply means...

You're constantly testing different copy (headlines, leads, qualifiers, the offer, stories, etc.) to find the frequency your audience is at.

After all...

Results don't lie.

But your results are always giving you clues about what to try, next.

So the REAL work in building a long-term business is constantly turning and tuning that ROI Dial -- until your campaigns are coming in loud and clear for your ideal prospect.

And once you're on the right frequency...

You can build on your resonance at a much more accelerated pace (which will also dramatically increase your profits.)

Because remember...

Emotion is vibration.

And when your copy is "vibing" at the right frequency...

Magic happens, effortlessly.

The amazing thing is...

Turning your ROI Dial can be as simple as changing a word or two.

So look at your data with a fresh perspective...

And ask yourself...

"Where is the frequency off? What isn't connecting with people's circumstances and emotions?"

And don't ever stop asking those questions...

No matter how well your shit is working.

Mark