Doggy Mail-Order Catalog: Could this be your last?

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Yesterday, I got a catalog in the mail, addressed to me, with nothing but dog products (beds, toys, food dishes, crates, harnesses, shirts, treats, blah blah blah).

Yes, I have a dog, so it makes sense they mailed it to me but... on the back under their return address it says:

"Could this be your last catalog?"

"YES!! Unless you order soon! Sorry, rising paper and postage costs mean that we can only mail catalogs FREE to readers who buy."

So, what do you think of this???

I think they're shooting themselves in the foot because... this is the first time I've ever seen this catalog or heard of this company, and they're going to do "one-and-done" type marketing??! Maybe I won't buy now, but tomorrow's a different day.

And, I have bought from catalogs before...


*Also posting in Offline Forum*
#call to action #catalog #copywriting #doggy #mail order #mailorder

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