Glenn Osborn is a WF member, not much of a visitor/poster, but master COPYWRITER none the less. He recently told the story of how he BARTERED for a 15k seminar. The barter part is significant only because it reinforces the premise...
money is a vehicle of exchange, but not the only one. Trading copywriting for things has been around forever. I bartered for a new computer system and a library in exchange for some writing projects. BUT, the barter part is just a bonus.
Glenn is a successful copywriter and marketer with his unIqUe style and unuSuaL presentations, and one of the most skilled in using NLP in his copy.
To that end, he spends thousands a year on KNOWLEDGE and attending 15k dollar seminars. Contrast that with some of the recent posters here whom want it all for FREE. Maybe Knowledge pays? And the good stuff, real life from the trenches and presented privately behind closed doors is what gives the top 1% it's massive success.
What IS discussed at such meetings? Well, one thing is the size of the pupil and the limbal ring, which is easily photoshopped.
The gist of advanced persuasion technique is the search for the Holy Grail keys of AUTO RESPONSE. But anyhow...
When you sit down to write your copy, you should have a person in a group (some call it an avatar, a customer profile, target, etc., etc.) in mind and understand a few basics.
They are NOT sitting around waiting for you to sell them something.
You and your promotion, in whatever form, are an INTERRUPTION in their day, you have briefly broken through their PREOCCUPATION.
When you have the KNOWLEDGE, which some pay 15k, and others have PAID up to 250,000 dollars to obtain, you understand what these preoccupations are and you construct your promotion to resonate with these top of the mind or easily accessed sub-conscious desires, some say enter the conversation taking place in their head.
Although I think of a promotion like a phone call, which if answered, gives you a few short seconds to alter their conversation to match your whatever, it goes better for you.
Magic words only work if you know why.
And this has become a very apparent lack here and across the Internet when it comes to copywriting, a seemingly unwillingness to learn the foundation, the building blocks of persuasion and influence as evidenced weekly here by some "copywriter" asking HOW to get clients.
I guess they haven't figured out HOW to create copy for their services, or whom to get it in front of. Why?
Why do they call themselves copywriters?
Now, those of you secret society membership, give me the high sign, ok?
PS. NO, the other finger.