Is the client ALWAYS right??
Yeah, right.
I hear this preposterous statement all the time, coming
from so many desperate copywriters or marketers who
would bend over backwards to ingratiate themselves with
their clients.
It makes my stomach churn and the hair on my back stand up.
Okay. I have no hair on my back. Just trying to make a point.
I am sure you have heard this "adage" many times before.
It seems to be quite popular among freelancers.
The question is: Does it hold water?
I am convinced that this is a false assumption and should be challenged
by many business service providers. Here is why:
Most clients are reasonable individuals with reasonable expectations.
However, every now and then you will encounter individuals who
are rude, disrespectful, and have totally unrealistic expectations. It is
virtually impossible to satisfy them and nearly every project is doomed to failure, right from the start. Neither you, nor any of your team members will ever be able to live up to their ideal. I am not even sure you should.
From time to time, there will be a client you will be better off without.
Some business professionals or freelance service providers terminate
"bad" customers or clients, and for a good cause. Then the vacuum
gets quickly filled with better business.
Of course, it is in your best interest to provide the best service possible,
meet the ever-growing client expectations and fulfill their demands.
Especially in this economy. Or any economy!
You should do whatever it takes to build long-term relationships and generate repeat business. But let me assure you that you are in for a big disappointment if you constantly aspire to the unattainable and adhere to the "customer is always right" philosophy.
Maybe it's time to re-think your approach and develop a new
stategy when it comes to dealing with clients.
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