Video Spokesperson

by 3 replies
4
I'm not sure if this is quite the right forum to post this....but here goes.

I’m about to do some testing with a squeeze page using a ‘video spokesperson’ (the script is about 200 words – which translates into a 2 minute video

My question relates to the type of ‘video spokesperson’ I should use.

Does anyone have any experiences with the results using a male compared to using a female as the spokesperson.

I know there are more variable than just male /female to consider, but in general, why and when would you use a male rather than a female (and visa-verse)

Any info. would be helpful.
#copywriting #spokesperson #video
  • Both men and women seem to like a woman
    who is warm and friendly.

    One of the all time squeeze pages on the LeadPages platform is a woman.

    When there is a medical or health condition, then a male
    in a white coat adds more trust and comfort.

    Best,
    Doctor E. Vile
  • Came across the same problem for a big project I'm working on.

    There's so many other factors at play, I think its hard to be scientific.

    I guess in a perfect world you could split test two videos, one with a woman and one with a man?

    Otherwise, I think you have to trust your instincts.
  • I think women appeal to both sexes but also "woman" suggests
    that this is easy to do or use. You'll find even for tools typically
    used by men they would use a woman to demonstrate.

    -Ray Edwards
Join the discussion

Next Topics on Trending Feed

  • 4

    Video Spokesperson

    I'm not sure if this is quite the right forum to post this....but here goes. I’m about to do some testing with a squeeze page using a ‘video spokesperson’ (the script is about 200 words – which translates into a 2 minute video