High end product....Copywriting or neat?
I have seen a lot of suggestions for the average $19 - $99 products, but I wasn't sure if the thinking is the same for higher end ones. My company is going to be releasing a high end simulator in the near future, the price is around $10,000.
I believe the route i'm going to go, is adwords to a squeeze page.
From squeeze page I have to decide a conventional professional looking website (most of the competitors in the high end simulator market are using them). Or a long ad page.
Most marketers suggest that long ad gives higher conversions, but my concern is that an expensive product might look cheapened by a page like that, instead of the normal professional ones.
I'd love to hear any and all opinions from Warriors who have had this same issue and found which works better.
p.s. Where would you suggest showing the price, in the adwords to filter or after they enter info on the squeeze page.
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