Do you Use NLP/Hypnotic Writing in your Sales Copy/Ads?

I haven't used NLP techniques yet in my copy, but I would like to after I get better at writing my own copy. Here is a website I found that might be useful to you: Using The Power of NLP in Your Sales Copy - Copy Dojo

Could you give some examples of what you regard as good 'hypnotic' copy?

Thanks Bill, I picked up a few handy things there
I've been throwing more NLP into my writing recently and my favorite technique is embedded commands and playing with the font, highlighting, slightly increasing the size or using italics, like...

"I wouldn’t advise you to buy this training until you feel absolutely sure of the fact that this is the perfect training for you."

High converting copy...

I'm not really sure how to answer your question.
Are you asking for examples of good hypnotic copy or examples of the results I would expect from good hypnotic copy?

There's been some pretty heated discussion before about NLP:

http://www.warriorforum.com/copywrit...esletters.html

http://www.warriorforum.com/copywrit...r-hogwash.html

Thanks for posting up these resources guys 'n gals. When I was exploring NLP it seemed difficult to find things other than self-help type seminars. Good reads!

Thanks Andrew! Wow, there are definitely some strong opinions on the subject...

While I don't think NLP is "Hogwash"... it's by no means magic.

I think of NLP (at a basic level), as just being psychology, but more in-depth... copywriters use it (again, at a basic level).. that's what good copy is right?... Note to self: practice being more articulate. lol

May I ask your opinion on the subject? just out of curiosity..


It's definitely started to pop up more recently, this is the site that first sparked my interest of NLP in the written form https://nlphypnoticsalescopy.wordpress.com/
btw, if you're interested in conversational hypnosis at all, check out Igor Ledochowski

I'm no expert, looking for some real-life examples myself... but this site has a fair bit of info (first site I ever saw about NLP/Hypnosis in copy)

https://nlphypnoticsalescopy.wordpress.com/

I'll take your word for it, I found the list of power words and pattern examples interesting and useful.
I'm assuming your talking about the home page? I haven't actually read that... I admit, it is a crappy looking site, guess that's why I'm on here looking for info...

Does the sales will increase if used sales technique with combination methods of NLP? I have interesting.

nlp is interesting. I think it can work.
maybe if you can mix it with proven principles like AIDA then it could be a booster
but NLP alone not sure...

Here's some NLP for you --

the Wendy's spicy chicken sandwich commercial ("You're thinking about it again..."):

nlp is just sort of a funny way to write that appeals to the baser side of the intellect, money sex power etc...

done correctly, I think it can work and add to a salesletter, and it is can be entertaining to write nlp style with a simple highlighter in MS word. there must be an art to it.

I bought some of the Vitale letters a while back and they seemed to deliver some additional set of techniques to the copywriters overall philosophy and method.

NLP can be a part of subheads to, simply bolded text is partially using nlp to highlight certain benefits...

Thanks Andrew and good opinion!
Definitely an understanding of copywriting is important. To be clear, the link I referenced was not as an example of good copy... actually I haven't even read the home page but I did get some helpful resources from the site.

Hey splitTest, the discussion only just got started
I think, like the previous discussions Andrew referenced earlier, that your opinion of NLP is largely based on what you perceive NLP to be... but look at it from a distance... it's what copywriters are doing already. So I don't think it's bullshit, but if you perceive NLP to be magic that can make anyone do anything, then you're right, it is bullshit.
P.S check the link I added in my earlier post, yes, the site is shit, but on the left sidebar you'll find links to some golden reference material.

Thanks Memetics, I shall check it out... and like everything I will I definitely agree with Complex and jessegilbert:
Maybe we just have to invent a new name for all this or just call it 'persuasion' because the word "NLP" seems to be 'anchored' to some really negative feelings for a lot of people... you can learn about that in NLP hehe

Anyways... for splitTest, one tactic that I have used many times when dealing with unpaid/overdue invoices (in my past life!), was "would you rather"... eg. "would you rather <pay online via bpay> or <by credit card over the phone>?". It gives a person two options (both which suit me... getting paid!) and so for one, it appears less aggressive and the other person feels they are in control because they are choosing what 'they want' to do. It works in all sorts of situations, give it a try

Here's a little GRIST for the MILL:

At least for the moment you are speaking (gw: writing), to a very great extent you are orienting the internal processes and attentions of your client. To that extent, you are determining your client's model of the world for that moment. If the object of therapy (gw: copywriting) is to provide the client with compelling opportunties to experience and adopt more satisfying functional models of the world, then the direct link between language and the structure of perceptual and connotative processes must be respected and, when possible, exploited.

(David Gordon, in a paper titled: "The Role of Language in Therapy",
published in "Developing Ericksonian Therapy", by Jeffrey K. Zeig and
Stephen R. Lankton, 1988, Brunner/Mazel, Inc.)

In order to understand language you have to make all of the same kinds of shifts that we're doing artificially here. Gee that's a terrible problem, wasn't it? Now, in order to compute the language, they focus on the problem...
"That's a terrible problem..." and in order for it to be PAST TENSE... SOMETHING
HAS TO CHANGE... Presuppositions are VERY POWERFUL. - Richard Bandler

Andrew, the short version is...

John and Rich studied people they considered to be "geniuses" in their fields. Through their study, they discovered some patterns these people used which seemingly made them more successful than their colleagues. They identified, named, synthesized and organized these patterns into a set of simple and learnable techniques which they called NLP.

I agree, the "would you rather" technique Shelles mentioned, the "alternative close" you mentioned, the "Alternative Choice Close" of Tom Hopkins and J. Douglas Edwards, the "Bind and Double Binds" of Ericksonian Hypnosis all appear to be varying names for the same thing or at the very least varying shades of the same thing.

To some extent, NLP just has an organized vocabulary for referring to "things".

Going out on a limb here, I once heard Grinder say something like, "It is by naming things that we call them into individual perceptual references." I could be wrong, but I understood this to mean that the names can be considered "anchors" to refer to some "thing", "event", or "experience" that we can perceive and refer to over and over again.

The "things" already exist... And others may have a different name for them.

In "Influence", Robert Cialdini "coined"/"named" 6 "principles". "Influence" is organized, (one to a chapter), around these six principles; consistency, reciprocation, social proof, authority, liking, and scarcity.

These "principles" existed as copywriting "techniques or elements" prior to Cialdini writing "Influence", yet the "names" have been adopted by many copywriters and internet marketers as useful for referring to "things" in copywriting.

I've often thought of the "Who Else Wants..." headline referred to by some as "a" "Social Proof" headline, as an NLP Presupposition... "Who ELSE Wants" presupposes or presumes that "someone already does want". the "distinction" of a Presupposition in NLP brings with it some additional possibilities or ways of thinking about it.

Just my thoughts...

so instead of being a practicioner of NLP, you are now practicing Elite Pass, a new linguistic doctrine of using emphasis to get access to top levels of marketing and social scenes.

Andrew,

I would say that "one of" the pieces of "NLP" is about "redefining" concepts. The applications for "NLP" go way beyond copywriting.

Since it's a "communications methodology" it can be used in any area that involves communication. I've often thought of it as an "outcome-based communications methodology", a communications methodology based around achieving outcomes . However I think that is limiting it too much.

I just wanted to be sure not to present "NLP" as being like a "rope" that the blind man thought that an elephant was, because he was touching it's tale.

Forgive me for the above double-post... I was trying to clean up the extra lines.

I was just "trolling" the internet and noticed this link from one of Seth Czerepak's LinkedIn pages:

Google: NLP, Hypnotic Copywriting...what's the REAL "secret sauce" of persuasion?

Something slightly different. I would just like to drop a few resources while I am flying by...
By the way I am not selling anything...

1) Hypnotic Language Patterns that Work? YouTube video with Kevin Hogan

2) Master Hypnotic Language Patterns in 3 Straightforward Steps with Mark Tyrrell. Blog article.
Master Hypnotic Language in 3 Straightforward Steps

3) How Benjamin Franklin Used Hypnotic Language.
http://www.hypnosis101.com/nlp/hypno...e/ben-franklin

Now go spew out a load words and see what creation you can come up with.

I wouldn't say that I've tried NLP per se, but there are a number of scientifically-proven copywriting tips that I follow.

I think understanding the way we, as humans, operate is key to creating the right copy.

Yes, it was Nice one gregw!

Ha! Thanks Andrew, Well go-figure. It's a great technique.

Yes. What?

On that note...
Isn't it funny how NLP talks about an individuals 'model of the world'... and everyone here has their own interpretation of what NLP is... the big picture has mostly been the same, but the actual wording/emotions are so very individual... almost as if they are completely different points of view... but they're not

gregw, it certainly seems to be the case. If you look at wikipedia (yes, the most trusted source of factual information ha!), even the NLP masters have conflicting ideas of what NLP is.

jessegilbert, I like that!

hehe interesting choice of colours...
it's a little strange, but when looking at those colours and the words you've attached to them.. it kinda resonates... must be voodoo! (oops I take that back, let's not go there!).
Did you actually choose those colours on purpose - colour psychology, adds yet another persuasion/manipulation layer to the mix - or did you randomly choose them... OR maybe you unconsciously chose them on purpose, thereby only 'thinking' you chose them at random hehe


Memetics, I really love the way you've put that. When I say "using words to talk to someone in their own 'language'.".. what I really mean (what I'm 'saying') is what you said hehe

Two links to articles you'll find interesting:


7 Scientifically-Backed Copywriting Tips - Copyblogger -

7 NLP Patterns That Will Turn Your Visitors Into Buyers

This reminds me of a post I did a couple years ago that led to some interesting discussion...


http://www.warriorforum.com/copywrit...pywriting.html

Comin' from you, Ozi, I take that as a cool compliment.

Could easily be voiced as a command.

like a mallet in a Whack-A-Mole game to

make certain wannabe copywriters disappear from the board, and although it works, alas, my arm is tired and there are just too many.

One can tell from the current sub forum here, the status of my withering NLP/disappearing powers and that my NLP tank is running on fumes.

GordonJ