[want] Breakthrough Advertising - Eugene Schwartz

by Yuvrajsinh 20 replies
Do you've a pdf link for Breakthrough Advertising - Eugene Schwartz ?
#copywriting #advertising #breakthrough #eugene #schwartz
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  • Profile picture of the author Lance K
    Have you tried Google?
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    "You can have everything in life you want if you will just help enough other people get what they want."
    ~ Zig Ziglar
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  • Profile picture of the author Alex Cohen
    Originally Posted by Yuvrajsinh View Post

    Do you've a pdf link for Breakthrough Advertising - Eugene Schwartz ?
    The book is still under copyright protection. Downloading a pirated copy would be a violation of U.S. Copyright law.

    Alex
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  • Profile picture of the author splitTest
    Originally Posted by Alex Cohen View Post

    The book is still under copyright protection. Downloading a pirated copy would be a violation of U.S. Copyright law.

    Alex
    Right. You wouldn't want to get arrested. And believe me, the authorities WILL fly all the way to Ahmedabad to put the cuffs on you. And fly you back to the U.S. for trial. And I don't even want to tell you about the punishment. (You'd have nightmares. )

    ...But if all that doesn't deter you, just try google. The pdf is all over the place.

    Try including .pdf in your search phrase...

    But remember, you were warned!...
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    • Profile picture of the author Lance K
      Originally Posted by Alex Cohen View Post

      The book is still under copyright protection. Downloading a pirated copy would be a violation of U.S. Copyright law.

      Alex
      ...But if all that doesn't deter you, just try google. The pdf is all over the place.
      I've often wondered how pirated copies are so easily available. I'd think a publisher of a book that goes for nearly $100 would have enough motive to shut them down. But, then again maybe it comes down to what others said about PDF versions of books being a PITA. Those that download it likely aren't going to get much value out of it anyway.

      I'm still wondering why this was asked here.
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      "You can have everything in life you want if you will just help enough other people get what they want."
      ~ Zig Ziglar
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    • Profile picture of the author mysasgs
      Hahahah for a PDF file, yea and then will take you to Alcatraz and imprison your pdf-steeling ass for life. Sure you live in fancy world mate.
      What about music. I haven't EVER and I mean EVER heard, watched or been told about even one person put behind the bars for a stolen song. EVER

      You are full of crap mate, don't try to scare the ppl
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      • Hellor mysasgs

        Originally Posted by mysasgs View Post

        Hahahah for a PDF file, yea and then will take you to Alcatraz and imprison your pdf-steeling ass for life. Sure you live in fancy world mate.
        What about music. I haven't EVER and I mean EVER heard, watched or been told about even one person put behind the bars for a stolen song. EVER

        You are full of crap mate, don't try to scare the ppl
        Thanks for letting us, the forum and the Mods know, in your first post, you have no problem stealing other peoples intellectual property and believing nothing ever happens, because you didn't hear about it.

        To bring you up to speed I've provided this link:

        https://en.wikipedia.org/wiki/Music_piracy

        Bet Shawn Fanning would disagree with your conclusion. Especially after Metallica got finished with him.

        Chinchilla
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        Force-Communication - "It is the noble art of causing a client, a customer, or a prospect to perform a positive act as the direct result of reading your words." - Herschell Gordon Lewis
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  • So…it's been said that Breakthrough Advertising was the most stolen library book.

    I was told it was THE ultimate copywriting book - almost a secret treasure owned by the lucky select few - who could refer to it and write astonishingly great copy.

    Btw - It is the ultimate - not only for copy but also for marketing - with priceless details you'll never likely to find anywhere else.

    And I had to wait about 17 years to get mine (it was "unavailable" for eons and yes you've guessed the libraries didn't have it).

    When Boardroom published it I threw the $95.00 at them at the speed of light.

    Took about 5 reads before I even began to understand it.

    But when I did - it propelled my illustrious copywriting career to levels I never thought I could reach.


    It's not for me to make any moral judgements about grabbing a pirate pdf.

    Integrity, conscience, karma or whatever you believe in deals with all of that.

    But I would say if ever a "how to write copy" book was worth buying Breakthrough Advertising is that book.

    And it's a f***** lot easier and far more comfortable reading the physical book instead of being hunched up, back and neck aching endlessly scrolling down a computer screen.


    Steve


    P.S. But Steve, what if they print it out and read it?

    For goodness sake with paper and ink costs and an extra 10,000 miles on your soon to be knackered printer - you might as well just buy the book.
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  • Profile picture of the author Raydal
    I don't know. I bought my hard copy for $95. Best $95 I spent
    on copywriting training.

    -Ray Edwards
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    The most powerful and concentrated copywriting training online today bar none! Let a VETERAN Copywriter and Teacher get your skills up to speed in little time.
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    • Contact Brian Kurtz. He owns the copyrights to reproduce the book. I bought my copy from him. Best $95 I ever spent on a hardbound book.
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      Force-Communication - "It is the noble art of causing a client, a customer, or a prospect to perform a positive act as the direct result of reading your words." - Herschell Gordon Lewis
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  • Profile picture of the author Yuvrajsinh
    Oh, I wasn't aware about copyright.

    I thought, it's free.
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  • Profile picture of the author The Pines
    To Yuvrajsinh

    Firstly, as others have said, it's a pretty intense book. And it also assumes you already have a decent standard of writing. If you don't have that you should start much lower down the scale - The Gary Halbert Letter will be a fantastic start and is completely free, so no copyright issues for you to (not) worry over.


    Secondly, you should always respect the intellectual property of the copywriter. Yes, Gene Schwartz is no longer with us, but his estate deserves whatever royalties are due on every sale. Just think how you'd feel if you created a report/book/whatever and instead of getting rewarded with the royalties/revenue, it was being downloaded on a torrent site.


    By all means swipe, try not to copy, and never steal.
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    • Yuvrajsinh,

      Do yourself a huge favor and invest in your education. Never cut corners or find ways to get free training, because free training is not in depth and is always kept at the beginner's or layman's levels.

      Furthermore, should you find a free pdf copy, you'll read it once or only get part way through it before you put it down...

      ...But the moment you purchase that book, you will make every effort to read that book from cover to cover. There is also a good possibility you'll read that book more than once.

      It's your call...

      ...Free with no commitment or Buy to invest in your future.

      Before I end my post, I'll share 2 examples of what investing in my future brought me.

      Before I read Breakthrough Advertising I hated research. After I read it I long for research.

      Before I read Breakthrough Advertising sales letters were meaningless, long and boring. After reading it and learning of "Gradualization" now I have a solid grasp of a sales letter's structure.
      Signature
      Force-Communication - "It is the noble art of causing a client, a customer, or a prospect to perform a positive act as the direct result of reading your words." - Herschell Gordon Lewis
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      • Profile picture of the author Yuvrajsinh
        Yes. I'll definitely like to buy it, NOW.

        Thanks for suggesting.
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    • Profile picture of the author Yuvrajsinh
      Originally Posted by The Pines View Post

      To Yuvrajsinh

      Firstly, as others have said, it's a pretty intense book. And it also assumes you already have a decent standard of writing. If you don't have that you should start much lower down the scale - The Gary Halbert Letter will be a fantastic start and is completely free, so no copyright issues for you to (not) worry over.


      Secondly, you should always respect the intellectual property of the copywriter. Yes, Gene Schwartz is no longer with us, but his estate deserves whatever royalties are due on every sale. Just think how you'd feel if you created a report/book/whatever and instead of getting rewarded with the royalties/revenue, it was being downloaded on a torrent site.


      By all means swipe, try not to copy, and never steal.
      Thanks Pines.

      I've read The Gary Halbert Letter. It's amazing.

      I've decided to buy Breakthrough Advertising as of this thread's conclusion.

      Thank you.
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      • Someone reading this thread sent me a message about how to get in touch with Brian about Breakthrough Advertising.

        I think your message got deleted by accident. I found the information you were asking for.

        Shoot me another message.

        P.S. I'm not as frequent coming here as I once was, due to business demands. But I do stop in from time to time.
        Signature
        Force-Communication - "It is the noble art of causing a client, a customer, or a prospect to perform a positive act as the direct result of reading your words." - Herschell Gordon Lewis
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      • Profile picture of the author WarWizard
        Originally Posted by Yuvrajsinh View Post

        Thanks Pines.

        I've read The Gary Halbert Letter. It's amazing.

        I've decided to buy Breakthrough Advertising as of this thread's conclusion.

        Thank you.
        You can get it from here by the looks of it -> Breakthrough Advertising : Direct Marketing IQ Store
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  • Profile picture of the author BillAngelos
    I found out that an ebook is available through the Google play store for next to nothing. It has the same image as the Russian language version of the print book, and is by the same publisher, however I can verify that the book is in English. I think that it cost me about $3.50, so its a steal at that price if you only want the information and not the physical book.

    https://play.google.com/store/books/...AwAAQBAJ&hl=en
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    • Bill,

      Why on earth would you recommend this person purchase a pirated version of the book?

      Only Brian Kurtz is the authorized copyright owner of this publication and has not released the book in any different format.

      For the record it is NOT OKAY TO STEAL OR PURCHASE PIRATED MATERIAL!!! Dumbass!!!

      Originally Posted by BillAngelos View Post

      I found out that an ebook is available through the Google play store for next to nothing. It has the same image as the Russian language version of the print book, and is by the same publisher, however I can verify that the book is in English. I think that it cost me about $3.50, so its a steal at that price if you only want the information and not the physical book.

      https://play.google.com/store/books/...AwAAQBAJ&hl=en
      Signature
      Force-Communication - "It is the noble art of causing a client, a customer, or a prospect to perform a positive act as the direct result of reading your words." - Herschell Gordon Lewis
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