Copywriter Turns $200,000 Into $800,000, Every Month, From Newspaper Advertising

13 replies
Caleb O’Dowd was trained by Gary Halbert and has put into practice
what he learnt from him. He joined forces with his brother John who
is a master of phone rooms.

He's mastered the forgotten medium,
newspaper advertising.

Key points here...

1 It has mass market appeal to those over 45,
therefore can be scaled over many newspapers

2 Buying through a broker who specializes in remnant spaces
which means he often get rates at 80% below the card rate.

3 It looks more like an editorial piece than an ad.

4 The phone people are extremely well trained to
not only get the sale, but to upsell like crazy...they have gone
as high as $800.

5 This is just for one product, the brothers have others
using the same methodology in newspapers.

Here's the advertorial...blured out to stop copycats.

Doctor E. Vile

#$200 #$800 #advertising #copywriter #newspaper #turns
  • Profile picture of the author HeySal
    Interesting. I was wondering whatever happened to Caleb. Haven't seen him around in a long time.

    This method, though, is hardly "new". It's how we did things before Internet.

    When the Roads and Paths end, learn to guide yourself through the wilderness
    Beyond the Path

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    • Profile picture of the author The Pines
      Thanks for the upload (even though we can't actually read it) Ewen.

      The style of ad looks very similar to the kind of stuff Ben Suarez has been doing for decades.

      Valid point about newspaper advertising being a 'forgotten' medium - many marketers are too busy jerking-off to social media, experiential marketing and 'new metrics' to actually bother selling anything.

      BUT - with declining newspaper circulation here in the UK, in the USA, and I assume in AUS/NZ, the real money is being made on the discounted cost of the media.
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  • Profile picture of the author Oziboomer
    Yeah...I have a guy who buys the paper everyday...he was always the "I'm not going to drink any of that green stuff like some of my co-workers"..."I'm not going to email my orders through"...I'm gonna fax em...or call em on the phone.

    Now many in the office think of him as a dinosaur but he's the one who was having cat scans in relation to circulation issues...he's the one who was having some minor op to fix things a major fix up.

    There is your target right there.

    Now here is the other thing...

    ...he buys the paper....every day.

    He doesn't subscribe to home delivery...he pays cash.

    Eight other guys around the office all read the same paper after him.

    They are all in a similar demographic...or are spouses of the target.

    Sometimes I think the circulation or readership numbers don't truly reflect the coverage the papers really have.

    My mom who is in her late 70's will still clip an article or something of interest even though she's used a Mac since they first came out and is the first to tell you what is going on on facebook.

    There is something convenient in the printed form.

    Thanks Ewen.
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  • Profile picture of the author Synnuh
    Ewen you should start a site for your brain dumps and swipes.

    I'd be a premium member -- you know, if you had such a program.
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    • Profile picture of the author ewenmack
      Originally Posted by Synnuh View Post

      Ewen you should start a site for your brain dumps and swipes.

      I'd be a premium member -- you know, if you had such a program.

      I'm not seriously considering doing it,
      however what price range would you
      pay for?

      What's missing out there?

      Print or digital?


      Most important subject?

      Second most important?

      Third most important subject?

      Why are they important to you?

      Anything further you'd like to add?

      Doctor E. Vile
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  • Profile picture of the author yukon
    The new miracle drug that thins blood is Aspirin.

    Don't tell anyone.
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  • Profile picture of the author Synnuh
    A hard copy version, or something along those lines.

    A digital community and a job board with legit gigs and writers with portfolios.

    The premium experience, pretty much. Keep the majority of Upwork/Freelancer types out.

    Consistent brain dumps and swipe dissections, maybe a q&a Hangout if you've got the patience.

    A gathering of great minds on a podcast, the why behind the how, a focus on the psychology.

    The most important subject would be learning what emotional buttons really mean. It's one thing to talk about pushing them, but I still don't understand it. I'm able to sell, but I run with what I think would sound the best, not really knowing why I'm writing what I'm writing. It just happens to work, for the most part.

    Second most would be getting into the position to get paid for the copy, and receive royalties. Maximizing the return on your effort, being able to pick the jobs you want, those types of skills.

    Third most important subject would be constantly learning and evolving. I'm personally tired of rehashed garbage making the owner enough money to keep throwing more trash on the pile, so to speak. I want to see stuff from people who walk the walk, and make more from their copywriting than they do from their students.

    That's off the top of my head, it's late and been a long day.
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    • Profile picture of the author ewenmack
      Originally Posted by Synnuh View Post

      That's off the top of my head, it's late and been a long day.
      Synnuh, thank you for the well thought out list.

      The closest closed group I can think of
      for this is Copy Chief.

      Have you checked it out?

      Doctor E. Vile
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  • Profile picture of the author SplashCopy
    I've always thought that newspaper copywriting is a great guide as to how to write.
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  • Profile picture of the author boleman71
    I just watched his webinar today. He goes over the whole process. Seems like a pretty good way to start bringing in a bunch of money fast, rather than trying to build a website, gather leads, etc.. Of course he leaves out the info about where he gets his products from, who the free call center is, and who the media manager is. I wanted to give it a whirl until he said how much it is at the end. 10k.. 3k up front with a 7k loan to be repaid after you make 50k. Still probably not a bad deal if he supports you the way he says he will, and if you can generate that much, that fast. Since I am a newbie trying to get off the ground, its way out of my reach. Still may try and figure out the rest on my own, or utilize the technic.
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    • Profile picture of the author LostinFlorida
      He has another webinar coming up on the 30th of this month. Wait a minute. I thought he wasn't offering this webinar again...according to the last webinar. This tells me that his business is fading and he is padding his lifestyle with a guru course.

      I first heard of this guy roughly 10 years ago through the Gary Halbert Letter. I sent him an email and used the email address contained in the newsletter.

      I received a rather nasty reply from Caleb wanting to know how I obtained his email and why I was inquiring about his business. All I wanted was a testimonial that Gary's techniques were still working for him.

      I will save my money.
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  • Profile picture of the author Homewriting
    Huh. That's actually quite interesting. Here I thought Newspapers are dead. But like MrChangBiz above, I'll have to keep a grain of salt here and read up on it a bit more to see if this is legit. I've learned so far that if something is too good to be true, it usually is.
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    • Profile picture of the author DrZelenka
      Yeah, I'm watching the webinar right now(got the invite from Affilorama). It does sound too good to be true, but I'm going to research it a bit. I have thought that targeting Boomers may be the way to go, but not necessarily with supplements-and certainly not with newspapers. But, like I said, I'm going to look in to it...

      On another note, Gary Halbert's story is pretty interesting...
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