what he learnt from him. He joined forces with his brother John who
is a master of phone rooms.
He's mastered the forgotten medium,
Key points here...
1 It has mass market appeal to those over 45,
therefore can be scaled over many newspapers
2 Buying through a broker who specializes in remnant spaces
which means he often get rates at 80% below the card rate.
3 It looks more like an editorial piece than an ad.
4 The phone people are extremely well trained to
not only get the sale, but to upsell like crazy...they have gone
as high as $800.
5 This is just for one product, the brothers have others
using the same methodology in newspapers.
Here's the advertorial...blured out to stop copycats.
Doctor E. Vile