Swipe File For Testimonial Questionnaire

8 replies
I did a search in this subforum and found a lot on testimonials but nothing specifically pertaining to swipe files for testimonial questionnaires...

I'm creating a Sales Page for our new SAAS offering... One of the vital pieces is the "Testimonials" section...

Since this is primarily B2B, I'm targeting detailed testimonials.... I'm not looking for vague or way over the top testimonials... You have all seen these....

I'd like to create a "Testimonial Questionnaire Swipe File" that I could use reapeatidly. I'm going to post questions as I find them. My hope is this will benefit the community and eventually become a "Sticky Post."

If anyone has any personal resources they'd like to share, I'd appreciate it.

Thanks!
#file #questionnaire #swipe #testimonial
  • Profile picture of the author RichBeck
    This looks like a good start from CopyBlogger....

    The six questions you need to ask to get a powerful testimonial are:

    1. What was the obstacle that would have prevented you from buying this product?
    2. What did you find as a result of buying this product?
    3. What specific feature did you like most about this product?
    4. What would be three other benefits about this product?
    5. Would you recommend this product? If so, why?
    6. Is there anything you’d like to add?
    Source: 6 Questions to Ask for Powerful Testimonials
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  • Profile picture of the author RichBeck
    Another from TweakYourBiz.... These are statements that could easily be turned into questions.

    When I am preparing testimonials for a Tender Document or a Marketing White Paper, I suggest a longer format – about one page with lots of visuals:
    • Logo + Project Date
    • One liner on the customer’s business to include web address
    • The problem that they had (summary of the brief)
    • Others solutions tried (not looking to criticise the competition … as such your customers could say that they tried to do it themselves or by using several providers in a piecemeal fashion)
    • What solution was provided – a brief summary of the methodology or project phases
    • Business outcomes (refer to the Business Case or ROI) …. important but can be difficult to
    • Name and title of person providing the testimonial
    Source: How To Create Powerful Customer Testimonials For Your Business?
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  • Profile picture of the author RichBeck
    From SitePoint:

    Of course, most of your clients will be busy people who don’t have much time set aside for tasks like this. That’s why it’s your job to make it easier for them. One way to do this is to provide them with a few sample questions in your testimonial request email. Here are a few that you might want to put to use:
    • What prompted you to seek [your/your company’s] services? What situation or problem did you need to solve?
    • Why did you specifically select [you/your company] for this project?
    • What made you believe that [you/your company] was the best for achieving your desired result?
    • How did you benefit from working with [you/your company]?
    • What are the two most significant improvements that have resulted from your work with [you/your company]?
    • What exactly did [you/your company] do to contribute to the outcome you wanted?
    • What were the results of working with [you/your company]?
    • Describe why you feel that working with [you/your company] was successful.
    • In the future, what type of businesses would most benefit from working with [you/your company]?
    • If a potential client was on the fence about whether to work with [you/your company] or not, what would you say to them?

    If your questions can encourage your client to open up and provide honest feedback, the testimonial will be convincing.

    Source: How to Ask for Testimonials
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  • Profile picture of the author RichBeck
    From PsychoTactics.....

    Ask the client three questions:

    1) What were your perceptions before you bought our product/service and were you reluctant in any way?
    2) How did you feel as a result of using the product/service?
    3) What specific results did you get as a result of using the product/service?

    Source: Is There Too Much Sugar In Your Testimonials? - Small Business Marketing Ideas: Psychological Marketing Tactics
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  • Profile picture of the author RichBeck
    From Duct Tape Marketing about Case Studies but still relevant to Testimonials:

    There are many ways to structure a good case study but, at the very least, I like my clients to answer these 4 things:
    1. What solution were you seeking when you hired us?
    2. What did/do we provide that you value the most?
    3. What has been the result of working with us?
    4. What would you tell others who are considering hiring us?
    Source: Involve Your Clients In Their Story
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  • Profile picture of the author RichBeck
    From CrazyEgg:

    Which questions are the most important for your company? That’s a question only you can answer. To give you some ideas, these are the questions that I use:
    • Name – This indicates who filled out the form.
    • Website – This documents which website was worked on.
    • What service did you have completed? – This records which service the testimonial is for.
    • Are you happy that you had this service completed? – This indicates whether or not the customer was satisfied with the service and provides a lead in to the next question.
    • If yes, why are you happy that you had this service completed? – The answer to this question provides the first paragraph for the testimonial. Instead of asking someone to simply “write a testimonial or recommendation,” I ask a specific question prompting the answer that I’m looking for and leading the customer down the path I want them to take. Wufoo forms also allow you to provide explanation text on the right side as another way to lead customers down the right path. I like to use this text to provide a sample of the kind of content that I’m looking for. (An example of this can be viewed here.)
    • On a scale of 1 to 10, how likely would you be to recommend this service to a friend or colleague? – This question provides the most relevant customer satisfaction data, according to a post from KISSmetrics.com titled “Why Customer Satisfaction Surveys Aren’t Useful and What To Do About It.” It also serves as a lead in for the next question.
    • What would you tell them? – This question once again leads customer to provide the content that I’m looking for in a customer testimonial by asking a specific question. Once again, you can also use Wufoo forms to provide a sample testimonial for this question.
    • What suggestion(s) would you give as a way to improve our service? – This question is the most helpful for customers who were dissatisfied for one reason or another, but the answers have to be taken with a grain of salt. Sometimes dissatisfied customers won’t be satisfied no matter what you do. It’s best not to make changes based on every answer given to this question. It’s necessary to ignore some suggestions because you can’t keep everyone happy and can’t implement every suggestion. However, in some cases the answer to this question could lead to valuable insight on improving your offering.
    • Do you mind if your name and website are shared on my customer testimonial page? (i.e. Do you mind getting a free link back to your website?) – This question asks for permission to share the customer’s testimonial, and it’s always a good idea to get permission before sharing something like this if your privacy policy doesn’t already include it.
    Source: The Secret To Capturing Valuable Customer Testimonials Every Time
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  • Profile picture of the author angiecolee
    Whoa. Rich wins the internet.
    Signature

    Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.

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    • Profile picture of the author RichBeck
      Originally Posted by angiecolee View Post

      Whoa. Rich wins the internet.
      Angie,

      I believe the Internet is already spoken for by "the politician" who "invented" it. Since WF policy doesn't allow Politics or Religion, I cannot mention his name. :-)

      My intent was not to just quote a bunch of web sites I found via a Google search. Instead, I was looking to start a useful "swipe file" for those wanting to gather powerful testimonials.

      I'm also looking forward to others sharing questions that have worked for their clients.

      Since we have a variety of businesses and clients, there won't be one set of questions for everyone..... We'll all find different questions useful.

      All The Best,

      Rich
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