Upping The Price of Guitar Lessons
I'm a guitar teacher in my other life, and I've recently been offered a dozen or so new students from another local teacher who is getting out of the business (got a job in the school system which is awesome for him).
The thing is, he charges $30 an hour, and I'm used to charging $40 an hour.
I have 20 years experience and a masters degree in guitar performance and from the research I've done I'm in line with other similarly skilled teachers in the area.
The kink in the pipe is that I'm brand new to town, only been here about a month so I don't have any sort of student base built up yet... so that's really the problem.
Do I drop my price so that I can guarantee I grab as many of these students as possible.
Or do I keep my price, and if so (here's the copywriting bit), how do I sell it in an email?
Lightin' fuses is for blowin' stuff togethah.