I am writing up a description of our house for a sabbatical rental website. We're near a bunch of colleges and hoping to rent out the place to visiting academics for the spring semester, January - May. I know who our ideal customer is, and it's someone who is going to love being out in nature and who will not be fazed by a harsh winter or by some minor inconveniences. We want someone who is not going to get upset if they find a mouse in the house or having to check the propane tank and change the house water filter every two months, things like that.
My question is how starkly do you think we should portray the negatives after fully portraying the positives? They're actually only negatives to someone who is not accustomed to country living. We love our location and don't mind any of these factors in the least. But to someone who was expecting a suburban or urban setup, they would be horrible. And we want to screen out the wrong people.
Unlike most sales situations, we need only one customer, so I am thinking it's OK to be really frank about the downsides. What do you think?