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5 min read The 10 Commandments of Great Copywriting

by pumpingpie
6 replies
Know your audience.
Determine your value proposition.
Find a unique selling proposition.
Establish an objective
Use a compelling subject line.
Write a great headline.
Avoid weasel words
Don't use passive voice--write in the present tense.
Include a customer quote
Keep your copy clean and concise.
#commandments #copywriting #great #min #read
  • Profile picture of the author The Pines
    Originally Posted by pumpingpie View Post

    Know your audience.
    Determine your value proposition.
    Find a unique selling proposition.
    Establish an objective
    Use a compelling subject line.
    Write a great headline.
    Avoid weasel words
    Don't use passive voice--write in the present tense.
    Include a customer quote
    Keep your copy clean and concise.


    Five minutes?


    Where's the other 4m 40s???


    Some of the other points you make, for example...


    Originally Posted by pumpingpie View Post

    Write a great headline.

    ... take decades to master.
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  • Profile picture of the author Oziboomer
    Could be min, as in minute, as in minutus ...very small

    Know your audience. - Don't think so in this case

    Determine your value proposition. - Invest a little time to gain Biblical proportions of knowledge - Not

    Find a unique selling proposition. - Nah

    Establish an objective. - Get some posts up

    Use a compelling subject line. - When zombies are about to eat your brain read this.

    Write a great headline.- Irrefutable proof as to why eating pumping pie will rot your brain.

    Avoid weasel words. - Is Cam at home today?

    Don't use passive voice write in the present tense. All I want for Xmas is a copywriting course.

    Include a customer quote. He said, "Hear now My words: If there is a prophet among you..."

    Keep your copy clean and concise. - Success...1 from 10 ain't that bad.
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  • Profile picture of the author LittleSparrow
    knowing your audience is the best way, if you know your audience and determine the things they want then you will be able to provide them the best. If your audience is happy with you, then you surely will be happy with the response.
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    • Profile picture of the author pumpingpie
      Originally Posted by LittleSparrow View Post

      knowing your audience is the best way, if you know your audience and determine the things they want then you will be able to provide them the best. If your audience is happy with you, then you surely will be happy with the response.
      Exactly, that is the point
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