[Ask] How to be a good Copywriter to review product from novice ?

Originally Posted by Complex

Lesson Number One -

When SAPE links first got hot, some of the highest grossing offers for SAPE links were full of broken English that was HARD to read. Yet, they had waiting lists.

Some of those offers grossed more in a few months than a lot of Warriors will earn in the next 10 years.

The lesson is, a hot offer is an easy sell. (Cherry-picking has always been a secret of the best copywriters ... so do it from day one)

Lesson Number Two -

When I pre-sold my highest EPC aff promotion, I told the story of how it helped a friend (true) while at the same time implying that it would help the consumer.

The lesson is, true stories sell. (And that means, the less "polished" the better ... quite often)

Lesson Number Three -

My highest EPC email never made any sense to me. As to why it was the highest. But it was a test. Outside my box and comfort zone.

The lesson is, test. (Even when your brain tells you otherwise and even when everyone on WaFo has the psychic answer ... test anyways.)

Free resources:

I prefer Clayton Makepeace's blog, Gary Bencivenga's Marketing Bullets, Halbert's Archives and a host of non copywriting sources. Your mileage may and probably will vary from mine. So don't go on my suggestions.

Okay?