Has COPY become a "COMMODITY"?
Now, I stumble across -this old article- from Bob Bly saying as much... Bly even doubles up on his point in responses to comments on the article... That was way back in 2009.
So what do you think? Has copywriting become a commodity service? Is it headed in that direction?
Why are these big names in copywriting thinking it's on its way to becoming a "commodity"?
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Lightin' fuses is for blowin' stuff togethah.
xResponsive Advertising Agency | Direct Marketing | Online Advertising | Create Breakthrough Campaigns for Your Business http://xresponsive.com
Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.
xResponsive Advertising Agency | Direct Marketing | Online Advertising | Create Breakthrough Campaigns for Your Business http://xresponsive.com
Andrew Gould
Andrew Gould
Andrew Gould
Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.