I am curious to know how you would respond. in this situation
A potential customer seized on one bullet point in a sales page I wrote for a new course, and she wants to know what exactly is behind the bullet point.
Now what's supposed to happen here is that she's supposed to sign up in order to find out what exactly the bullet point corresponds to. That's why we write bullets, yes?
For example, let's say the bullet point was "7 ways to promote your competence without bragging." (It's actually something else - this is just to give you the idea.) She is asking me what the 7 ways are, because if they're all stuff she already knows, then she doesn't want to take the course.
I do feel she's being unfair in her question, to the point where I'm not sure I want this kind of customer, yet I don't feel comfortable saying, "Sign up for the course and then you'll find out." If I were to answer her question directly and in the detail she is asking for, I would be giving away a major content element.
How would you respond?