I'm stuck... need advice!
I've hired at least a dozen copywriters, a couple of them costing 4 figures, with no improvement in conversion. If I could afford a 5-figure copywriter it might be the answer. But I can't.
I listen to my customers and they tell me they don't like long copy and they don't like manipulative tactics. Maybe they're lying but my market is a mature age group and they're probably right.
The problem is, every time I've tried short copy or some other format it's failed. So I go back to my long sales letter which delivers a profitable (but still very underwhelming) conversion rate.
My new concept is a multi-media presentation showcasing my main USPs and benefits using short videos, animations, audio and other media. This will replace the sales page.
This is a challenge because each piece as well as the whole needs to sell. The technical part is easy and there are plenty of people who can do it.
But where do I find a "screenwriter"? Someone who can pull out the right messages and present them the best way? This is not traditional copywriting and requires a completely different approach.
Thanks for any suggestions!
Consulting Tycoon
-- Lisa G
Always looking for badass direct-response copywriters. PM me if we don't know each other and you're looking for work.