Does Old School Copy Writing Skills Still Work in 2015?
I've been rereading John Caples, How to Make Your Advertising Make Money and the 4th edition of Tested Advertising Methods, the past 2 weeks.
John never believed that just because more mediums were invented that natural human appeal would change.
So I went hunting for any proof that the old ways of copy writing were indeed dead in 2015.
To my surprise I didn't have to look very long or very far. Inside my September 2015 edition of National Geographic magazine, second page after the front cover is a full blown ad.
Headline reads:
Famous Volcano Has Strange Effect On Women
Now wait...
...This is 2015
...Old copy writing skills aren't working anymore
...Right????
Well you be the judge...
Here is the link to the pdf I scanned and uploaded to my server.
Famous Volcano Has Strange Effect On Women
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