Best Copywriting Quotes
I think they may actually help me write:
On the average, five times as many people read the headline as read the body copy. ~ David Ogilvy
"In truth...Only the direct response people know what the hell they are doing."
~ David Ogilvy
I, myself, have re-headlined ads and increased their pull by 475%. ~ Gary Halbert
Changing a few words around in your headline can have a HUGE impact in the amount of sales and conversion. ~ Claude Hopkins
There's a reason some headlines are classics (like the favorite; "How To____") - they simply WORK.~ Dan Kennedy
Copy should be like a woman's dress...Long enough to cover the essentials, short enough to keep it interesting. ~ based on Winston Churchills quote about speeches
I write as many as 200 headlines for any product before I choose 3-6 to test. ~ Ted Nicholas
Numerous times just by creating a new headline, I've turned a loser into a winner. ~ Ted Nicholas
Anyone else want to share some good quotes on copywriting?
Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.
Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.
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