Cheap, low cost, inexpensive?

by 8 replies
9
Which term is best term to portray a good quality, solid product that is relatively inexpensive?

"Cheap" sounds, well, cheap and possibly crappy. I would think "inexpensive" is the best option, but I see "low cost" very often.

Thoughts?


I know this may seem petty, but we live in a world where retailers still use .99 because that 1 penny makes it look less expensive. So I figure there is some value to the little things like this.
#copywriting #cheap #cost #inexpensive #low
  • "Cheap" is the way to go.As your .99 example, the word cheap will attract more people.
    The second place goes to "low cost".
  • The meaning of "cheap" depends on the context. What are you selling?

    There are many domains (companies) selling airline tickets with that
    word in their domain name and taglines. Anyone would love to get a
    cheap flight, since most people think that airline companies charge too
    much for tickets.

    -Ray Edwards
    • [1] reply
    • I am actually selling a service, local home improvement. Unlike a specific product like a seat on an airplane, services can range from excellent down to absolutely horrible. So that's why I was thinking that "cheap" may portray my service in a negative light.
      • [2] replies
  • It probably doesn't matter too much which word you use…

    Providing you give a "reason why" and a strong reassurance on the quality.


    Steve
  • Affordable? Modestly-priced? Reasonably-priced?
  • Banned
    [DELETED]
  • It depends on your product, I would go for cheap or low cost. Inexpensive is confusing and not the best way to say that it doesn't cost much.
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    Cheap, low cost, inexpensive?

    Which term is best term to portray a good quality, solid product that is relatively inexpensive? "Cheap" sounds, well, cheap and possibly crappy. I would think "inexpensive" is the best option, but I see "low cost" very often.