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Cheap, low cost, inexpensive?

by sconer
8 replies
Which term is best term to portray a good quality, solid product that is relatively inexpensive?

"Cheap" sounds, well, cheap and possibly crappy. I would think "inexpensive" is the best option, but I see "low cost" very often.

Thoughts?


I know this may seem petty, but we live in a world where retailers still use .99 because that 1 penny makes it look less expensive. So I figure there is some value to the little things like this.
#cheap #cost #inexpensive #low
  • Profile picture of the author nature123
    "Cheap" is the way to go.As your .99 example, the word cheap will attract more people.
    The second place goes to "low cost".
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  • Profile picture of the author Raydal
    The meaning of "cheap" depends on the context. What are you selling?

    There are many domains (companies) selling airline tickets with that
    word in their domain name and taglines. Anyone would love to get a
    cheap flight, since most people think that airline companies charge too
    much for tickets.

    -Ray Edwards
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    • Profile picture of the author sconer
      I am actually selling a service, local home improvement. Unlike a specific product like a seat on an airplane, services can range from excellent down to absolutely horrible. So that's why I was thinking that "cheap" may portray my service in a negative light.
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      • Profile picture of the author ThePromotionalGuy
        Sconer,

        Something to ponder.

        Consumers love to buy products.
        Consumers hate to pay for services.

        With that said, what would get a consumer salivating to have you improve something in their home?

        "Turn that Outhouse into a Roman Bath house without a 2nd mortgage"

        Don't sell your services. Sell what your client is desiring, deep down, to have most.

        Deep down they are not looking for home improvement, even when they explicitly tell you they are. There will always be a deeper hidden meaning or motive to fulfill their vision of what they are wanting to end up with.

        You give your clients their fulfilled vision, price won't become an issue.
        Originally Posted by sconer View Post

        I am actually selling a service, local home improvement. Unlike a specific product like a seat on an airplane, services can range from excellent down to absolutely horrible. So that's why I was thinking that "cheap" may portray my service in a negative light.
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      • Profile picture of the author ewenmack
        Originally Posted by sconer View Post

        I am actually selling a service, local home improvement.
        Sconer, having previously been kicking butt in the home services arena
        for 11 years, my experience shows there is no need to bring
        up pricing in your advertising.

        Instead, concentrate on the fears, frustrations and
        not knowing what to look for when buying.

        This attracts the ones who are prepared to pay more
        so they get what they want and tend to be better to work with.

        Best,
        Doctor E. Vile
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  • Profile picture of the author Steve The Copywriter
    It probably doesn't matter too much which word you use…

    Providing you give a "reason why" and a strong reassurance on the quality.


    Steve
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  • Profile picture of the author RickDuris
    Affordable? Modestly-priced? Reasonably-priced?
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  • Profile picture of the author Platt
    It depends on your product, I would go for cheap or low cost. Inexpensive is confusing and not the best way to say that it doesn't cost much.
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