that REALLY stood out to me.
"The commercials Neistat produces don’t feel like commercials at all -- and that’s the key to their success. Neistat knows what brands want, but he knows what ad-averse millennials want, too: great storytelling, adventure and authenticity. And his formula appears to be working."
The storytelling part.
I remember YEARS ago, back in 2003 or so, I had built up quite an email list in my fitness biz.
But my emails were the typical.... "here's how to do pull ups the right way"
And usually at the end would include a link to a product.
Then I got onto Matt Furey's list, and it took me a few months to realize, but
almost every one of his emails was a STORY.
So, in my emails, I started talking about my daily life, how I worked out, and ate, and did cardio, etc...
Each email was simply a short story out of the day of my life.
And I did what Matt did, which was include a clear call to action in my P.S.
That one change... using stories each day, tripled my sales and revenues.
And here we are, 10 years later, this article talks about how this entrepreneur is
such a hit... because his ads aren't like typical ads... they tell stories.
But this goes way beyond just a story when writing a sales letter. These days, whether it's email, blog posts, Facebook posts, Instragram posts... my #1 thought is... "how can I weave this valuable insight and advice into a story, so people connect with it, can relate to it, and feel like it will help increase sales.
Anyways, very cool read here... and proves the point that since the dawn of time... we've been attracted to stories.. .whether it's through books movies, or, well, marketing.
How YouTube Sensation Casey Neistat Succeeded in Making Ads for People Who Hate Ads