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Brain Fart... Writing

by art72
7 replies
As I always read threads pertaining to writing and techniques, something struck me a bit off guard.

While I understand the basics of article writing, blog posting, writing headlines, ads, on-page SEO, etc...

I questioned;

Is all web-based writing not a form of copywriting?

I mean we write articles to inform, tease, or give a sample to readers in an effort to get them to take a specific action.

Could be leave a comment, syndicate our work, or presell a product or service.

If we write an ad, we are drafting up a compelling headline and benefits of 'x' to get clickthroughs or page views.

We write landing pages designed to capture the visitors name/email or to take a specific action.

Email follow ups, same thing; headlines... Compelling call-to-action!

I mean even when we are just writing with on-page informative articles to boost ranking and create backlinks... All a form of copywriting.

I mean to say, I've always known that the 'copywriters' were some of the highest paid writers in this game, but until answering a thread a minute ago...it never quite hit me like this!

If we write web based content in basically any form, we are writing copy!

Doh! - here, I have been struggling for awhile now to weave all the pieces together, distracted by the tech bs... And yet everything I learned about the tech aspects only enhances my writing & marketing knowledge.

Well I'll be darn... I think I just had an epiphany, and I liked it.

So after all these years thinking I was neglecting my writing passions, I was actually learning all the pieces that can only make it even more valuable... Woot woot!

Sorry, for the brain fart... had to let it out, so my head could deflate!
#brain #fart #writing
  • Profile picture of the author writeaway
    You are absolutely correct.

    Every person goes through 4 stages during the BUYING PROCESS.

    Know

    Like

    Trust

    Buy

    Website content must be crafted in a way that it "SHEPHERDS" people to the BUY page regardless of which stage they are on.

    This is HOW you make your site a lean, mean, CONVERSION machine.

    Otherwise, when people post just any content they think is 'awesome,' most of the time they are just talking into the void....

    Eventually, it gets old.

    They quit writing.

    And they fail.

    Don't let this happen. Focus on the KLTB multi-stage process above.

    Above all else, BE INTENTIONAL in everything you write.
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  • Profile picture of the author laurencewins
    Everything you write can potentially be copywriting OR copy writing...there's a bit of a difference and certainly a different type of pay expectation.

    However, you do have the basics right in your "epiphany."

    I hoe you feel better now you have farted.
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    Cheers, Laurence.
    Writer/Editor/Proofreader.

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    • Profile picture of the author art72
      Originally Posted by laurencewins View Post


      However, you do have the basics right in your "epiphany."

      I hoe you feel better now you have farted.
      Now that the ashes have all settled, and the fog has cleared; definitely feeling better, lol.

      Naturally, I always knew the writing all melded together, just didn't 'feel' it until today.
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      Atop a tree with Buddha ain't a bad place to take rest!
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      • Profile picture of the author discrat
        Yes it is a form. Not the conventional sales page Copy form,but I personally treat my Email sequences as a form of copy writing. Definitely !!



        - Robert Andrew
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        • Profile picture of the author Steve B
          There are actually quite a few great books and courses on writing copy for the web. Google will help you find them. Several of the master writers realized years ago that effective web copy has certain characteristics and nuances that make it different than other "styles."

          These web writing skills can be learned over time, but as in all writing, some have a special gift or talent that sets them apart as extra special writers that can command high fees.

          Steve
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          Steve Browne, online business strategies, tips, guidance, and resources
          SteveBrowneDirect

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  • Profile picture of the author AshTJ
    Agree 100%.

    I've still got some of the "content" that I published on my first website a few years ago, and reading it now, I cringe. Hard.

    I think that although I haven't spent much time at all writing actual "copy", my writing skills in general have improved exponentially in a relatively small amount of time due to articles, emails, social media, etc.

    It's transferred to other aspects of my life, too, such as at university. Now, I find it easy to write 2000-3000 word assignments, while the rest of my peers struggle. (Probably because I write ~5,000 words a week for my website!)
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  • Profile picture of the author art72
    My focus was always on simply conveying a message through writing, be it for a laugh, or just a form of conversation.

    I think as we develop our web skills, many come to realize that in order to achieve success from a blog, website, or even a well-written publication there is always a "call-to-action" or marketing tactic to wit; each piece systematically needs to build upon the next to attain our personal goals.

    All the while, keeping the reader engaged or feeling connected, and not feel they are reading marketing material or being sold something.

    Annie Potts responded to a thread yesterday referring to the value she places on s 500 word piece. She clearly stated; not an article. Making reference to the traffic and sales a piece can generate, and thus, making the writing having a higher "perceived value".

    What really got me thinking was when she follwed by saying; understanding that all things being relative.

    That response, forced me to question;"what exactly is it I want my writing to do?"

    Funny thing being, I want them to solve a problem, provide solutions, convey beneficial info, and of course, make me sum sum money!

    So, my perceived value of writing is changing,largely due to understanding how the web works.

    Writing is; "The Web".. Readers are the "Prey"... Learn to entangle enough prey in that web... Never go hungry again!
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    Atop a tree with Buddha ain't a bad place to take rest!
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