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Do these multi-colored sales letters seriously work?

by myattitude
5 replies
It's like a 12 year old did the design: The Ultimate System

The reason I ask is that I'm trying to wrap my head around what makes people buy in direct mail (I have several MMO licensed products to flog), and I couldn't in good conscience write that mess.

Imagine opening your envelope and being hit by all those colors? Johnson boxes, flashy drawings, pictures of beaches, etc....that works in 2015?
#letters #multicolored #sales #work
  • Profile picture of the author ChadHaynes
    A compelling offer that channels a mass desire will always pull.

    EDIT: It ain't clean, but there's a lot of movement and variety in the design. Remember, the online reading experience differs greatly from the offline. Distractions are just a click away. It isn't pretty, but it works.
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    • Profile picture of the author myattitude
      Originally Posted by ChadHaynes View Post

      A compelling offer that channels a mass desire will always pull.

      EDIT: It ain't clean, but there's a lot of movement and variety in the design. Remember, the online reading experience differs greatly from the offline. Distractions are just a click away. It isn't pretty, but it works.
      So what would be the offline direct mail style letter for the same sort of product?
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  • Profile picture of the author ChadHaynes
    Whatever's gonna work.

    If you wanna write your own sales letter, there's no quick answer for how to succeed. Just check out the sticky thread with book suggestions on this forum and start reading.
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  • Profile picture of the author Raydal
    Originally Posted by myattitude View Post

    It's like a 12 year old did the design: The Ultimate System
    I agree with you that in this case it is overdone. If you emphasize everything,
    then NOTHING is emphasized. As a rule of thumb you don't want to use
    more than 2 elements of emphasis. So don't BOLD capitalized and italicize
    at the same time. This letter has bold, color, italics, underline, yellow highlighting!!!
    (One "!" is enough.)

    -Ray Edwards
    Signature
    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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  • Profile picture of the author jessegilbert
    Banned
    Kennedy says 36 pt Red Tahoma is good for the headline based on stats tracking.
    as for sub heads and highlighting, not sure but I like a navy blue style to differentiate a bit.

    This may look a bit colorful but black and white can look dull.
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