Which is the trigger for action?

4 replies
I am drafting a 'recruiting' email for MLM, to try to encourage my down line to move with me to another opportunity

Which do you think would be a better trigger to motivate them to action? Fear e.g I am going to take their customers and promoters, or opportunity e.g they are going to make big money...

Writing this email is WAY more challenging than I expected...
#action #trigger
  • Try honesty.
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  • Profile picture of the author Alex Cohen
    Originally Posted by jbsuccess View Post

    I am drafting a 'recruiting' email for MLM, to try to encourage my down line to move with me to another opportunity

    Which do you think would be a better trigger to motivate them to action? Fear e.g I am going to take their customers and promoters, or opportunity e.g they are going to make big money...

    Writing this email is WAY more challenging than I expected...
    You're likely to tick them off with threats, so I don't see how that could be productive.

    Alex
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  • As Vin said earlier honesty is the best policy.

    Explain what you are doing and why you are doing it.

    Maybe like this…

    The new Op is so much better than the old one - explain why - and you simply had to tell them because you don't want them to miss out on the extra money, potential, benefits etc.

    And you'll need to handle any and all objections that people may have for jumping ship.

    Best not to decry the old Op unless you have a genuine reason to.

    End with a strong call to action (remind them what they'll lose if they don't respond).



    Steve
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    • Profile picture of the author Kieran D
      Originally Posted by Steve The Copywriter View Post

      As Vin said earlier honesty is the best policy.

      Explain what you are doing and why you are doing it.

      Maybe like this...

      The new Op is so much better than the old one - explain why - and you simply had to tell them because you don't want them to miss out on the extra money, potential, benefits etc.

      And you'll need to handle any and all objections that people may have for jumping ship.

      Best not to decry the old Op unless you have a genuine reason to.

      End with a strong call to action (remind them what they'll lose if they don't respond).



      Steve
      Couldn't agree with this more. Honesty is always the best policy!

      Kieran
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