What Font Is Used With Those Graphic Headlines?

by 7 replies
10
Hi,

I keep seeing these sales letters that use a graphic for the headline.

Could anyone tell me what font they use? I think I could add the shadow and highlighting myself with photoshop - just can't figure out what font it is.

Here's an example:

How to Make Money Blogging with Blogging to the Bank 3.0 (non affiliate link)


Thanks!
#copywriting #font #graphic #headlines
    • [ 1 ] Thanks
    • [1] reply
    • Thanks Brian.

      So, what program was used to make it look so snazzy?
      • [1] reply
  • Thanks - I'll have to try and figure out how to do it with Paint.net
  • Hey Max:

    Brian is on the right track. I've been doing this forever with headlines and subheads and it's only just recently people started asking me about it.

    What I am using right now is Helvetica LT Std (Bold and Black Condensed) for eye-catching headlines (and sub heads) and Garamond for the majority of our body copy.

    Here are some examples:
    http://www.directresponse20.com
    Affiliate Marketing & Programs Training

    I love using this same tactic with subheads too. The Italic look of the subheads, with them all leaned over like that, just drags peoples eyes across them. It's really jumped up our conversions.

    Hope this helps,

    E
    • [1] reply
    • Hey Erik.. good to see you here. If anyone is qualified to tackle the topic of headline graphics it's you, bro!

      Awesome. LT Std eh? Thanks. I'll have to snag that one.

      In general, I like Georgia for body copy in serif type and Tahoma or Verdana for sans-serif body copy.

      Erik, that was such a hot design, btw. You and Mike really rocked that letter. I loved the way it looked.

      Awesome to have you jump in on this one, Erik. Don't be a stranger.

      See ya on Twitter.

      Brian
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